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83% Of All Young Consumers Were Invited To Give A Review Recently
Of those invited, 80% of consumers did leave a review. In general, businesses have asked 66% of all customers to submit a review on their company.
Source: Brightlocal
30% Of Clients Feel Comfortable With A Company Which Answers Online Reviews
Communicating with your consumers creates trust. Even something as basic as reacting to their remarks and reviews can make them feel appreciated.
As you might expect, clients who feel this way are ready to invest more cash with a company.
Source: Statuslabs
More Than Four Negative Reviews About A Business Or Service May Decrease Sales By 70 Percent
One negative review suffices for 35% of a website's visitors to choose not to purchase. 3 negative reviews can cost a business 59 percent less sales.
Obviously, they can be compensated by the large variety of positive reviews you receive.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
Google Accounts For 57.5% Of All Reviews Around The Globe
Google is in the lead here, followed by Facebook as a remote second.
These are the online reviews distribution rankings:
Google at 57.5%, Facebook with 19%, TripAdvisor with 8.4%, Yelp at 6.6% and Others at 8.6%.
Source: Review Trackers
Unfavorable Reviews Can Increase Conversion By As Much As 85%
It sounds crazy, however negative reviews can be a positive force for users to devote more time on your website. According to online review statistics, people devote more than 5 times as long on a website when they check out negative reviews.
When there are a mix of positives and negatives, more than two-thirds of users trust reviews more. An overwhelming 95% suspect censorship or fabricated reviews if there aren't any unfavorable ones.
Source: Reevoo
89% Of Customers Browse A Companies Reactions To Reviews
Not only do the majority of consumers read the review replies, 30% of them hold them in high regard. Practically 96% read the reactions to their own reviews.
Source: Brightlocal
Favorable Reviews Motivate 68% Of Consumers To Use A Local Business
Given that the vast majority of customers read reviews, you'd want yours to be inviting to brand-new customers, right? Keep them short, positive and sweet.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
A Solitary Business Review Can Raise Its Conversions By 10 Percent
Online review stats reveal user-generated content can do miracles in regards to conversions.
A single review can have a substantial effect on your business.
A hundred reviews can raise your conversion rates by as much as 37 percent. 2 hundred can offer an astonishing 44% boost.
Source: RevLocal
90 Percent Of Clients Require Less Than 10 Reviews To Form An Opinion About A Business
You understand what people say about very first impressions?
Users get their first impression of your businesses through reviews. Typically through less than 10 of them.
If you do not have reviews on your site, think about asking your visitors to write one.
Source: Martech Zone
70 Percent Of Customers Need To Read At Least Four Reviews Before They Can Rely On A Business
4 reviews may be too few. Most people read many more reviews to get a better idea of how the business is really doing. Do not depend upon that fact alone.
Source: Brightlocal
77% Of Users Don't Rely On Reviews That Are Older Than 3 Months
Customers don't care how excellent your service or product was in the past. Part of why online reviews matter is due to the fact that they are fresh and relevant.
Consumers understand businesses lose their touch all the time, which is why the majority of them consider older reviews unimportant.
It is for this reason that businesses should to be constantly asking for reviews.
Source: Statuslabs
88% Of Executives Regard Reputation Risk As A Leading Business Problem
Reputation management statistics indicate a business's reputation does not affect just the clients. Potential employees likewise look at scores and take a look at reviews.
Source: Deloitte
Software Application Reviews Impact Over 98% Of All Buyers
18% of software application purchasers consider reviews to be an essential factor in the purchase procedure. Software reviews have no effect whatsoever on only 2% of customers. Two-thirds of them read more than 6 reviews to make up their mind and 14 percent of them read more than 20 reviews.
Source: Capterra
Reviews Are The Third Most Influential Ranking Factor For Google's Local 3 Pack
Review signals (quantity, variety, etc.) represent 15.44% of Google's algorithm for local ranking.
Just Google My Business signals, like proximity and keywords represent 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking elements go for the local 3 pack.
Source: Moz