64 Percent Of Americans Concur That User-generated Content (consumer Reviews) Enhanced Their Shopping Experience In 2017

30 percent of consumers who read client reviews, agree that it increases their purchasing confidence.

Companies utilize the reviews to enhance their services and products.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

Online Item Reviews About A Product Can Raise Its Conversion Rate By An Incredible 270%

User review stats reveal the purchase likelihood for an item with five reviews is 270% higher than the very same item without reviews.

Source: Spiegel Research Center

Google Accounts For 57.5% Of All Reviews World-wide

Google is the clear winner as far as distribution goes, but they are not the only ones in the game.

These the online reviews distribution rankings:

Google with 57.5%, Facebook with 19%, TripAdvisor at 8.4%, Yelp at 6.6% and Others at 8.6%.

Source: Review Trackers

73% Of Customers Think Consumer Reviews Are More Crucial Than Star And Number Ratings

Online review stats make it clear individuals aren't pleased with ratings alone.

Client reviews make the statistics appear more authentic which is what the prospective customers are looking for. Practically a third of consumers state composed reviews are the only feature that makes them believe the websites' reviews are beneficial and relevant.

Source: Fan and Fuel

Almost All Customers, Who Use Online Reviews, Read Them Early In The Purchasing Process

Let's say you wish to buy a new automobile and there are a number of models which fit your criteria. How do you pick the very best one for you? Well, you read reviews.

With the help of other consumers, you manage to pick a model that works for you. That's how favorable reviews transform consumers into consumers.

Source: Consumer Affairs

54% Of Americans Pay The Most Attention To The Average Star Rating Of A Local Company

The star ranking is the first thing consumers see. Still, users focus on other factors too, like the quantity, recency, length, and belief of reviews. Each of these alone affects more than a 3rd of American consumers.

Source: Statista

If It Has Unfavorable Reviews As Well, 52% Of Customers Trust A Product More

We already touched upon the positive and negative reviews and their result on customers. However, all products have their faults, it raises red flags that possibly the reviews are fake if all of a products reviews are favorable. People anticipate to see some unfavorable reviews.

Source: Capterra

If It Has Less Than A 4 Star Ranking, More Than Half Of Customers Will Not Use A Business

This stat is among numerous that highlight the value of online scores. Now that news of client fulfillment travels this quick, keeping your customers happy is more crucial than ever.

57 percent of consumers have actually searched for companies with more than four stars in 2018, which is up from 48% in 2017.

11 percent looked just for services with a best five star ranking.

Source: Brightlocal

Only 44% Of Local Companies Have Claimed Their Google My Business Listing

That's 56 percent of your competitors that aren't taking advantage of their listing.

While business listings on the significant review platforms are totally free, a surprisingly low number of businesses in fact make use of them.

Although we now know why consumer reviews are so powerful, most businesses obviously do not.

Source: LsaInsider

98% Of Yelp's Website Visitors Purchased From A Business They Discovered On The Website

Typically, 142 million consumers check out Yelp every month. This is as excellent a time as any if you haven't declared your free Yelp business page.

Source: RevLocal

Reviews Are The Most Vital Part Of The Purchase Choice For Over 90% Of American Customers

24% of US shoppers consider reviews as 'very influential'.

To show the importance of online reviews and scores, did you know that 81% of consumers will pay more for an item with reviews and those same clients are also willing to accept slower shipping times for such products.

Source: Turntonetworks

71% Of Millennials Search Customer Reviews Of Expert Services

Over half of all people in need of an expert service turn to online reviews.

According to online reviews data, 59% used online reviews to choose a lawyer or a doctor.

Younger people (age 18-35) are a lot more likely to employ a professional based on online reviews. Just 19% of millennials will think about working with an attorney without any.

Source: Thomson Reuters

The Typical Review Length Has Actually Gotten 65% Shorter Since 2010

These days reviews are much shorter, easier, and more straight to the point. The word count of a review in 2019 is proportionate to that of a tweet.

Source: Review Trackers

83% Of All Young Customers Were Invited To Post A Review Recently

Of those asked, 80% of consumers did post a review. Overall, businesses have actually asked 66% of all consumers to post a review on their business.

Source: Brightlocal