63.6% Of Consumers Go To Google To Look For Reviews Of A Business

Considering the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and third, leaving Facebook (23%) at the end.

When it comes to trust, these online review stats show the basic popularity of a site can just go so far.

Source: Review Trackers

Only 44 Percent Of Local Businesses Have Claimed Their Google My Business Listing

That's 56% of your competitors that aren't taking advantage of their listing.

While business listings on the major review platforms are complimentary, a remarkably low number of companies really use them.

Although we now know why consumer reviews are so powerful, the majority of businesses apparently do not.

Source: LsaInsider

Over Half Of Clients Aged 25 To 34 Posted Reviews

According to Statista, the younger generations are apparently the more vocal ones.

Source: Statista

Unfavorable Reviews Can Improve Conversion By Up To 85 Percent

It sounds insane, but negative reviews can be a positive factor for users to devote more time on your site. According to online review data, people devote more than 5 times as long on a website when they check out negative reviews.

When there are a mix of negatives and positives, more than two-thirds of users trust reviews more. A frustrating 95 percent suspect censorship or fabricated reviews if there aren't any negative ones.

Source: Reevoo

88% Of Executives Judge Reputation Risk As A Top Business Concern

Reputation management stats show a business's reputation doesn't impact just the clients. Potential employees also look at ratings and read reviews.

Source: Deloitte

54% Of Americans Pay The Most Attention To The Typical Star Rating Of A Local Business

The star score is the first thing customers see. Still, users take notice of other elements also, like the amount, recency, length, and sentiment of reviews. Each of these alone influences more than a third of USA consumers.

Source: Statista

Reviews Are The 3rd Most Prominent Ranking Element For Google's Local 3 Pack

Review signals (quantity, diversity, etc.) represent 15.44% of Google's algorithm for local ranking.

Google My Business signals, like distance and keywords account for 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking factors go for the local 3 pack.

Source: Moz

86% Of Customers Would Consider Writing A Review For A Business

Your clients are your most important resource, and it's not just because of the cash they spend at your business. If you provide an excellent experience, they will want to share it.

Source: Brightlocal

91% Of Companies Think The Business's Star Rating Can Determine Whether They Win Or Lose A Prospective Employee

The 86% of businesses doubt the integrity of online reviews. However, they understand the huge impact user scores have on their business. Undesirable customer or staff member reviews can affect 90% of job seekers.

Source: Career Arc

One-half Of All Millennial's "Constantly" Read Online Reviews For Businesses

Younger people know the value of being informed. User-generated material has an indisputable effect on customers.

They will understand what they've been missing out on if businesses stop to consider the power of client reviews over millennials. Older individuals are various though, only 6% of people aged 55 or older check out reviews.

Source: Brightlocal

98 Percent Of Yelp's Visitors Bought From A Business They Found On The Site

Usually, 142 million customers check out Yelp every month. If you haven't declared your free Yelp business page, this is as great a time as any.

Source: RevLocal

89% Of Shoppers Choose To Read Reviews Using Their Mobile Phones

Be it via an app or a mobile browser, individuals prefer to read reviews on their smart phones.

Source: Statista

91 Percent Of Millennials Trust In Online Reviews As Much As Friends And Family

Online review statistics position consumers' reviews as the most credible source of recommendations. Online reviews typically bring the same weight as advice from loved ones.

Source: Brightlocal

Facebook Reviews Affect More Than 50% Of Consumers' Buying Decisions

Facebook is presently the most popular social network which can likewise affect our buying preferences.

According to social media reviews statistics, Facebook impacts the majority of users' purchase decisions.

If it has positive reviews, Facebook reviews stats reveal that 4 out of five users are most likely to rely on a local business.

Source: RevLocal

Customers Might Invest 31 Percent More With A Business That Has Terrific Reviews

Focus on this fact. The more detailed other users explain your services or product, the more money you can charge and consumer review stats reveal to us exactly how much more.

Source: Martech Zone

60 Percent Of Consumers Refer To Blog And Social Media Network Reviews On Their Mobile Devices Prior To Shopping

In-store purchasing is affected significantly by blogs and reviews on social media. With men being two times as likely to be influenced than women.

Reviews and rating statistics show people value the viewpoint of peers more than any other content.

Source: Collective Bias