60% Of Consumers Seek Advice From Blog And Social Network Reviews On Their Mobile Devices Prior To Shopping

In-store purchasing is influenced considerably by blogs and reviews on social networks. With males being twice as likely to be affected than women.

Reviews and rating data reveal people value the viewpoint of peers more than any other content.

Source: Collective Bias

89% Of Customers Review A Companies Responses To Reviews

Not only do a lot of consumers read the review replies, 30% of them hold them in high regard. Almost 96% read the responses to their own reviews.

Source: Brightlocal

Just 44% Of Local Companies Have Accepted Their Google My Business Listing

That's 56% of your competition that aren't benefiting from their listing.

While business listings on the significant review platforms are complimentary, a remarkably low number of businesses actually make use of them.

Although we now understand why consumer reviews are so effective, most businesses obviously do not.

Source: LsaInsider

Favorable Reviews Encourage 68 Percent Of Consumers To Choose Local Businesses

Because the large bulk of consumers check out reviews, you'd want yours to be enticing to new customers, right? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

91% Of Businesses Believe The Company's Star Rating Can Determine Whether They Win Or Lose A Prospective Employee

The 86% of businesses doubt the integrity of online reviews. Nevertheless, they realize the enormous impact user rankings have on their business. Unfavorable customer or staff member reviews can influence 90% of job seekers.

Source: Career Arc

61% Of Regional Businesses Have An Average Ranking Of 4 To 5 Stars

Generally two-thirds of companies have great and outstanding rankings. Only 5% of companies have a rating listed below 3 stars.

Source: Brightlocal

The Typical Review Length Has Become 65% Much Shorter Since 2010

As of late reviews are shorter, easier, and more straight to the point. The length of a review in 2019 is similar to that of a twitter tweet.

Source: Review Trackers

Google Represents 57.5 Percent Of All Reviews Throughout The World

Google is the clear winner as far as distribution goes, however they are not the only ones in the game.

These the online reviews distribution rankings:

Google with 57.5%, Facebook at 19%, TripAdvisor at 8.4%, Yelp at 6.6% and Others with 8.6%.

Source: Review Trackers

If A Company Handles Issues Rapidly And Efficiently, 95% Of Dissatisfied Customers Will Go Back To A Business

Consumers don't expect you to be perfect. When things go wrong, they do expect you to deal with things. If there's nothing else a business can do to resolve a problem, a simple coupon can say "We are sorry" in a more enticing way.

Source: SocialMediaToday

15% Of Customers Do Not Trust Businesses Without Online Reviews

No trust means no interactions. 15 percent of potential consumers won't even consider working with a company they can't discover opinions about.

Source: Statuslabs

Online Product Reviews About An Item Can Amplify Its Conversion Rate By More Than 270 Percent

User review stats reveal the purchase probability for a product with 5 reviews is 270% higher than the very same item without reviews.

Source: Spiegel Research Center

70 Percent Of Customers Prefer To Discover A Business By Means Of Reviews And Posts, Instead Of Ads

Ads are all well and good, however it's worth trying a different approach as well. Reviews are by far the best method to find the truth about a product or service.

Source: Statuslabs

Just 6 Percent Of Customers Don't Trust Customer Reviews At All

According to consumer review data, a tremendous 19 percent of customers constantly trust online reviews and never ever a buy without reading reviews initially.

Source: Statista

Reviews Published On Twitter Can Help Grow Sales By 6.46 Percent

Online review statistics reveal that reviews shared on Twitter, do more to boost sales than those on any other social network.

Source: Yotpo

Fifty Percent Of All Millennial's "Constantly" Check Out Online Reviews For Businesses

Younger people know the worth of being informed. User-generated material has an indisputable impact on customers.

If businesses stop to consider the power of client reviews over millennials, they will recognize what they've been losing out on. Older individuals are different though, just 6% of people aged 55 or older read reviews.

Source: Brightlocal

Almost All Consumers, Who Use Online Reviews, Read Them Early On In The Buying Process

Let's say you want to purchase a brand-new automobile and there are several models which fit your requirements. How do you pick the best one for you? Well, you read reviews.

With the help of other people, you quickly pick one that works for you. That's how positive reviews convert customers into clients.

Source: Consumer Affairs