Online Item Reviews About A Product Can Increase Its Conversion Rate By More Than 270 Percent

User review stats show the purchase likelihood for an item with five reviews is 270 percent higher than the very same product without reviews.

Source: Spiegel Research Center

88% Of Americans Revealed That Product Reviews Were The Most Prominent Factor When Buying Home Electronic Devices

Data reveal that reviews were more beneficial than Television ads at 37%, social networks at 23% and display ads at 49%.

Source: Statista

98 Percent Of Yelp's Visitors Bought From A Business They Discovered On The Website

Usually, 142 million customers check out Yelp monthly. This is as good a time as any if you have not declared your totally free Yelp business page.

Source: RevLocal

Google Accounts For 57.5 Percent Of All Reviews Across The World

Google remains in the lead here, followed by Facebook as a distant second.

Here are the online reviews circulation rankings:

Google with 57.5%, Facebook with 19%, TripAdvisor at 8.4%, Yelp with 6.6% and Others with 8.6%.

Source: Review Trackers

The Majority Of Best-selling Products Have A Typical Rating Of 4.2 To 4.7

You can't make everyone delighted, which is why perfect 5 star scores are suspicious. Somebody always has a little bit of a gripe. That's why it is abnormal to get perfect 5 star ratings. In some cases a lower ranking actually helps your overall rating.

According to client rating statistics, conversion rates begin to reduce as rankings rise above 4.7.

Source: Spiegel Research Center

52% Of Customers Trust A Product More If It Has Negative Reviews Too

We already discussed the negative and positive reviews and their effect on customers. However, all products have their faults, if all of a products reviews are positive, it raises warnings that perhaps the reviews are fake. People expect to see some unfavorable reviews.

Source: Capterra

53 Percent Of Americans Consider Product Reviews And Ratings As The Most Essential Part Of The Online Shopping Experience In 2018.

Today's buyers are wary and want the best bang for their buck. It's no wonder that they consider reading reviews as a huge part of the buying decision.

Source: Statista

63.6 Percent Of Consumers Go To Google To Read Reviews Of A Business

Thinking about the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and third, leaving Facebook (23%) last.

When it comes to trust, these online review statistics show the general popularity of a website can just go so far.

Source: Review Trackers

83% Of Clients Don't Trust Advertising

The conventional channels to reach customers aren't as prominent as they utilized to be. The majority of users who no longer trust advertisements choose to take notice of clients' suggestions online.

Source: Statuslabs

86% Of Customers Would Consider Writing A Review For A Business

Your consumers are your most important resource, and it's not only because of the money they invest at your business. If you give them an excellent experience, they will want to share it.

Source: Brightlocal

More Than 4 Negative Reviews About A Business Or Product May Decrease Sales By 70%

One negative review is enough for 35 percent of a website's visitors to decide not to buy. Three negative reviews can cost a business 59% fewer sales.

Naturally, they can be compensated by the large variety of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

89% Of Clients Like To Read Reviews On Their Cell Phones

Be it via an app or a mobile browser, individuals choose to read reviews on their cell phones.

Source: Statista

Almost All Customers, Who Use Online Reviews, Read Them Early On In The Buying Process

Let's say you wish to buy a new car and there are numerous models which fit your criteria. How do you pick the very best one for you? Well, you read the reviews.

With the help of other customers, you quickly choose a model that works for you. That's how positive reviews convert customers into consumers.

Source: Consumer Affairs

67% Of Consumers Say Reviews Are A "Extremely Crucial" Factor When Selecting A Solution Provider

Reviews have an enormous impact on their decision when clients have to pick a service provider.

Source: DemandGenReport

Buyers Reading Reviews On A Mobile Phone Are 127 Percent Most Likely To Buy Than Desktop Users

Mobile users choose to get things done much faster. Purchasing decisions are made quickly.

Online reviews are clearly persuasive, yet marketers have not necessarily come to appreciate the power of them.

Source: Martech Zone

64% Of Americans Concur That User-generated Content (client Reviews) Improved Their Shopping Experience In 2017

30 percent of consumers who check out consumer reviews, concur that it increases their purchasing confidence.

Businesses use the reviews to enhance their products and services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista