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77% Of Customers Don't Rely On Reviews That Are Older Than 3 Months
Consumers don't care how good your product or service was in the past. Part of why online reviews matter is since they are relevant and fresh.
Customers know businesses lose their touch all the time, which is why most of them regard older reviews irrelevant.
It is for this reason that businesses ought to be constantly requesting reviews.
Source: Statuslabs
A Lot Of Local Companies Have An Average Of 39 Google Reviews
People like to share their experience after they have visited a supplier. Online review trends reveal individuals prefer to comment if they had a favorable experience, rather than a unfavorable or average one.
Source: Brightlocal
73 Percent Of Customers Believe Written Reviews Are More Important Than Star And Number Scores
Online review data make it clear individuals aren't satisfied with scores alone.
Written reviews make the stats appear more authentic which is what the potential clients are searching for. Almost a 3rd of consumers say written reviews are the only feature that makes them think the websites' reviews are appropriate and helpful.
Source: Fan and Fuel
Online Reviews Affect 67.7% Of Consumer Buying Decisions
More than two-thirds of buyers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.
Source: Moz
Reviews Are The Third Most Prominent Ranking Aspect For Google's Local 3 Pack
Review signals (quantity, variety, etc.) account for 15.44% of Google's algorithm for local ranking.
Google My Business signals, like proximity and keywords account for 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking factors go for the local 3 pack.
Source: Moz
A One Star Boost In Ranking Can Lead To A 5% To 9% Increase In Business Earnings
Businesses that treat consumers well typically flourish, review websites help ensure of that.
Source: Statuslabs
71% Of Millennials Browse Customer Reviews Of Expert Services
More than half of all individuals in need of an expert service rely on online reviews.
According to online reviews data, 59% used online reviews to choose an attorney or a medical professional.
Young people (age 18-35) are much more inclined to work with an expert based on online reviews. Only 19% of millennials will think about employing an attorney without any.
Source: Thomson Reuters
70 Percent Of Consumers Need To Check Out A Minimum Of Four Reviews Before They Can Trust A Business
4 reviews may be too few. Many people check out much more reviews to get a clear view of how the business is really doing. Don't depend upon that statistic alone.
Source: Brightlocal
61% Of Local Businesses Have An Average Ranking Of 4 Or 5 Stars
Typically 2 out of 3 businesses have good and exceptional rankings. Only 5% of businesses have a score listed below 3 stars.
Source: Brightlocal
67% Of Consumers Say Reviews Are A "Extremely Crucial" Factor When Picking A Solution Provider
When customers have to select a service provider, reviews have an enormous impact on their decision.
Source: DemandGenReport
64 Percent Of Americans Agree That User-generated Content (client Reviews) Improved Their Shopping Experience In 2017
30 percent of consumers who check out client reviews, agree that it increases their purchasing confidence.
Organizations utilize the reviews to enhance their services and products.
"We all need people who will give us feedback. That's how we improve." -Bill Gates
Source: Statista
Negative Reviews Can Improve Conversion By Up To 85 Percent
It sounds insane, however negative reviews can be a positive driver for users to spend more time on your website. According to online review statistics, individuals spend more than 5 times as long on a website when they read negative reviews.
When there are a mix of negatives and positives, more than two thirds of users trust reviews more. An overwhelming 95% suspect censorship or faked reviews if there aren't any unfavorable ones.
Source: Reevoo
77% Of Customers Would Definitely Post A Review If They Were Asked
More than a 35% would post a review to notify others about their client encounter and 24% would undoubtedly direct their review to the business itself.
Over a 26% would be willing to give a review to assist other individuals with their choice making process.
Source: Podium
Software Application Reviews Influence Over 98% Of All Purchasers
18% of software application buyers consider reviews to be a necessary factor in the purchase procedure. Software application reviews have no effect whatsoever on only 2% of customers. Two thirds of them read more than six reviews to decide and 14 percent of them read more than 20 reviews.
Source: Capterra
If It Has Unfavorable Reviews As Well, 52% Of Customers Trust An Item More
We already touched upon the negative and positive reviews and their effect on customers. However, all products have their faults, it raises red flags that perhaps the reviews are fake if all of a products reviews are positive. Customers expect to see some negative reviews.
Source: Capterra
89% Of Clients Browse A Businesses Reactions To Reviews
Not only do most consumers read the review replies, 30% of them value them highly. Practically 96% read the reactions to their own reviews.
Source: Brightlocal