54% Of Americans Pay The Most Attention To The Average Star Rating Of A Local Business

The star score is the first thing customers see. Still, users take note of other aspects too, like the amount, recency, length, and sentiment of reviews. Each of these alone affects more than a third of USA customers.

Source: Statista

88% Of Americans Stated That Product Reviews Were The Most Prominent Factor When Purchasing Home Electronics

Stats reveal that reviews were more helpful than TV ads at 37%, social networks at 23% and display advertisements at 49%.

Source: Statista

Facebook Reviews Impact More Than 50% Of Consumers' Buying Decisions

Facebook is currently the most popular social media which can also affect our buying preferences.

According to social media reviews stats, Facebook affects the majority of users' purchase decisions.

Facebook reviews statistics reveal that four out of five users are more likely to rely on a local business if it has favorable reviews.

Source: RevLocal

71% Of Millennials Search Customer Reviews Of Expert Services

Majority of all people in need of an expert service turn to online reviews.

According to online reviews stats, 59% utilized online reviews to pick a medical professional or a legal representative.

Young people (age 18-35) are even more inclined to work with an expert based on online reviews. Just 19% of millennials will think about working with a legal representative without any.

Source: Thomson Reuters

61% Of Local Businesses Have An Average Score Of 4 To 5 Stars

Typically 2 out of 3 companies have exceptional and awesome rankings. Just 5% of businesses have a ranking below three stars.

Source: Brightlocal

Reviews Are The Most Crucial Part Of The Purchase Decision For Over 90% Of United States Consumers

24% of US buyers consider reviews as 'extremely influential'.

To highlight the importance of online reviews and ratings, did you know that 81% of consumers will pay more for an item with reviews and those same consumers are also happy to accept slower shipping times for such products.

Source: Turntonetworks

Users Checking Out Reviews On A Mobile Phone Are 127% Most Likely To Purchase Than Desktop Users

Mobile users prefer to get things done quicker. For that reason, buying choices are made rapidly.

Online reviews are certainly convincing, yet online marketers have not always come to appreciate the power of them.

Source: Martech Zone

Most Best Selling Items Have A Typical Score Of 4.2 To 4.7

You can't make everybody delighted, which is why perfect 5 star ratings are suspicious. Someone always has a little bit of a gripe. That's why it is unnatural to get perfect 5 star scores. In some cases a lower rating really helps your overall rating.

According to client rating statistics, conversion rates start to reduce as rankings rise above 4.7.

Source: Spiegel Research Center

83% Of All Young People Were Invited To Post A Review Recently

Of those invited, 80% of consumers did submit a review. Overall, businesses have actually asked 66% of all consumers to post a review on their business.

Source: Brightlocal

98 Percent Of Yelp's Visitors Purchased From A Business They Found On The Site

Generally, 142 million customers go to Yelp every month. This is as good a time as any if you haven't claimed your totally free Yelp business page.

Source: RevLocal

72% Of Consumers Will Not Take Action Unless They Read Some Reviews

Irrespective of how enticing your marketing is, you still require customer reviews. There is no other way around it. Customers are still happy to hear you out, however they trust other people more.

Source: My Testimonial Engine

63.6 Percent Of Consumers Check Out Google To Read Reviews Of A Business

Considering the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and 3rd, leaving Facebook (23%) behind.

When it comes to trust, these online review stats show the general popularity of a website can just go so far.

Source: Review Trackers

73 Percent Of Customers Think Client Reviews Are More Vital Than Star And Number Rankings

Online review statistics make it clear people aren't satisfied with ratings alone.

Consumer reviews make the stats appear more genuine which is what the would-be clients are searching for. Almost a third of consumers say composed reviews are the only function that makes them think the websites' reviews are pertinent and beneficial.

Source: Fan and Fuel

Consumers Might Spend 31 Percent More With A Business That Has Excellent Reviews

Take note of this statistic. The better other users describe your product or service, the more money you can charge and consumer review stats reveal to us exactly how much more.

Source: Martech Zone

Just 44 Percent Of Local Businesses Have Actually Claimed Their Google My Business Listing

That's 56 percent of your competition that aren't taking advantage of their listing.

While business listings on the significant review platforms are totally free, a remarkably low number of businesses in fact utilize them.

Although we now understand why customer reviews are so effective, a lot of businesses apparently do not.

Source: LsaInsider

49 Percent Of Customers Consider The Number Of Online Reviews As An Important Consideration Of Their Purchasing Decision

Consumers value not just the quality or nature of the reviews, however they consider their quantity and recency also.

The share of consumers, who pay attention to the variety of reviews is presently at 46 percent.

Source: Brightlocal

91% Of Millennials Have Confidence In Online Reviews As Much As Friends And Family

Online review statistics place customers' reviews as the most credible source of recommendations. Online reviews usually bring the very same weight as suggestions from loved ones.

Source: Brightlocal