91% Of Businesses Believe The Business's Star Rating Can Determine Whether They Win Or Lose A Prospective Team Member

The 86% of companies question the integrity of online reviews. Nonetheless, they recognize the enormous effect user ratings have on their business. Undesirable consumer or employee reviews can affect 90% of job seekers.

Source: Career Arc

63.6% Of Consumers Visit Google To Look For Reviews Of A Business

Thinking about the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and third, leaving Facebook (23%) at the bottom of the list.

When it comes to trust, these online review stats show the general appeal of a website can only go so far.

Source: Review Trackers

Reviews Are The Third Most Prominent Ranking Factor For Google's Local 3 Pack

Review signals (amount, variety, and so on) represent 15.44% of Google's algorithm for local ranking.

Just Google My Business signals, like distance and keywords represent 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking factors go for the local 3 pack.

Source: Moz

89% Of Clients Want To Read Reviews On Their Smart Devices

Be it by means of an app or a mobile web browser, clients choose to read reviews on their mobile devices.

Source: Statista

Online Reviews Affect 67.7% Of Customer Buying Decisions

More than two thirds of buyers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.

Source: Moz

When Buying Home Electronic Devices, 88% Of Americans Declared That Product Reviews Were The Most Influential Element

Statistics reveal that reviews were more successful than TV ads at 37%, social media at 23% and display advertisements at 49%.

Source: Statista

Only 6% Of Consumers Do Not Trust Consumer Reviews At All

According to customer review stats, a whopping 19 percent of consumers always rely on online reviews and never a make a purchase without checking out reviews.

Source: Statista

95 Percent Of Travelers Check Out Online Reviews Prior To Booking Travel Related Services

Leisure and business travelers alike read reviews to form an opinion. Business travelers read an average of 5 reviews vs. 6-7 for leisure travelers. 59% of all travelers report that they read reviews 'constantly' or 'very often'.

Source: Trust You

A Lot Of Local Businesses Have Approximately 39 Google Reviews

People like to share their experience after they've visited a supplier. Online review trends reveal individuals choose to comment if they had a favorable experience, instead of a mediocre or negative one.

Source: Brightlocal

Consumers Could Spend 31% More With A Business That Has Fantastic Reviews

Pay attention to this fact. The more detailed other users explain your product and services, the more cash you can charge and customer review statistics show us exactly how much more.

Source: Martech Zone

30% Of Customers Feel Favorable To A Company Which Responds To Online Reviews

Keeping in touch with your clients develops trust. Even something like responding to their reviews and comments can make them feel valued.

As you may anticipate, customers who feel this way are ready to invest more cash with a company.

Source: Statuslabs

70% Of Customers Prefer To Find Out About A Business Via Reviews And Articles, Rather Than Advertisements

Ads are all well and good, but it deserves attempting a different approach also. Reviews are without a doubt the best way to discover the truth about a product or service.

Source: Statuslabs

Facebook Reviews Impact More Than 50% Of Customers' Purchasing Decisions

Facebook is currently the most popular social network which can likewise affect our buying decisions.

According to social media reviews statistics, Facebook affects more than half of users' purchase decisions.

Facebook reviews stats reveal that four out of five users are most likely to trust a local business if it has favorable reviews.

Source: RevLocal

91 Percent Of Millennials Have Faith In Online Reviews As Much As Family And Friends

Online review statistics put customers' reviews as the most credible source of recommendations. Online reviews generally carry the same weight as advice from family and friends.

Source: Brightlocal

The Typical Review Length Has Become 65% Much Shorter Since 2010

Now a days reviews are shorter, simpler, and more straight to the point. The word count of a review in 2019 is similar to that of a tweet.

Source: Review Trackers

74 Percent Of Regional Companies Have At Least One Google Review

A single review is far from sufficient to enhance your site's SERP ranking.

Taking a look at online ratings data, we learnt that a business requires to have an average of 40 reviews before consumers "Award" it with a star.

Source: Brightlocal

Customers Checking Out Reviews On A Mobile Phone Are 127% Most Likely To Make A Purchase Than Desktop Users

Mobile users choose to get things done faster. Purchasing choices are made quickly.

Online reviews are undoubtedly convincing, yet marketers haven't always come to appreciate the power of them.

Source: Martech Zone