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The Majority Of People Aged 25 To 34 Submitted Reviews
According to Statista, the more youthful generations are plainly the more opinionated ones.
Source: Statista
More Than 4 Negative Reviews About A Company Or Product May Decrease Sales By 70 Percent
One negative review is enough for 35% of a website's visitors to choose not to buy. 3 negative reviews can cost a business 59% less sales.
Obviously, they can be compensated by the sheer number of positive reviews you get.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
Almost All Consumers, Who Use Online Reviews, Read Them Very Early In The Buying Process
Let's say you wish to purchase a new vehicle and there are several models which fit your criteria. How do you select the best one for you? Well, you read the reviews.
With the help of other customers, you manage to pick one that works for you. That's how positive reviews convert customers into consumers.
Source: Consumer Affairs
The Typical Review Word Count Has Gotten 65% Much Shorter Since 2010
These days reviews are much shorter, simpler, and more straight to the point. The length of a review in 2019 is equivalent to that of a twitter tweet.
Source: Review Trackers
98 Percent Of Yelp's Browsers Bought From A Business They Found On The Website
Usually, 142 million customers visit Yelp each month. This is as excellent a time as any if you haven't claimed your free Yelp business page.
Source: RevLocal
95% Of Unhappy Consumers Will Go Back To A Company If A Business Takes Care Of Problems Quickly And Effectively
Clients do not expect you to be perfect. When things go wrong, they do expect you to deal with things. If there's nothing else a business can do to resolve a concern, a simple coupon can say "We're sorry" in a more enticing way.
Source: SocialMediaToday
83 Percent Of Customers Don't Rely On Advertising
The standard channels to reach customers aren't as prominent as they utilized to be. Most users who no longer trust ads select to take note of consumers' suggestions online.
Source: Statuslabs
A Lone Business Review Can Lift Its Conversions By 10%
Online review statistics reveal user-generated material can do wonders in terms of conversions.
A single review can have an enormous influence on your business.
A hundred reviews can boost your conversion rates by as much as 37 percent. Two hundred can provide an astonishing 44 percent increase.
Source: RevLocal
60 Percent Of Customers Seek Advice From Blog And Social Media Reviews On Their Cell Phones Before Shopping
In-store shopping is influenced significantly by blogs and reviews on social networks. With men being two times as likely to be affected than ladies.
Reviews and score data show individuals value the viewpoint of peers more than any other content.
Source: Collective Bias
Users Reading Reviews On A Mobile Device Are 127% More Likely To Make A Purchase Than Desktop Users
Mobile users choose to get things done quicker. Therefore, buying choices are made rapidly.
Online reviews are undoubtedly persuasive, yet marketers have not always come to value the power of them.
Source: Martech Zone
73% Of Consumers Think Written Reviews Are More Vital Than Star And Number Rankings
Online review stats make it clear individuals aren't satisfied with scores alone.
Customer reviews make the stats appear more authentic which is what the prospective consumers are searching for. Almost a 3rd of consumers say written reviews are the only function that makes them think the sites' reviews are pertinent and useful.
Source: Fan and Fuel
If It Has Less Than A 4 Star Ranking, More Than Half Of Customers Won't Use A Company
This stat is one of lots of that show the importance of online ratings. Now that news of customer satisfaction travels this fast, keeping your clients happy is more crucial than ever.
57% of customers have searched for business with more than 4 stars in 2018, which is up from 48% in 2017.
Moreover, 11 percent looked just for companies with a best five star rating.
Source: Brightlocal