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When Purchasing Home Electronics, 88% Of Americans Stated That Product Reviews Were The Most Prominent Factor
Data reveal that reviews were more helpful than TV ads at 37%, social networks at 23% and display advertisements at 49%.
Source: Statista
77% Of Individuals Don't Trust Reviews That Are Older Than Three Months
Clients don't care how excellent your product or service was in the past. Part of why online reviews matter is due to the fact that they are fresh and relevant.
Consumers know businesses lose their touch all the time, which is why most of them consider older reviews unimportant.
It is for this reason that businesses need to be constantly asking for reviews.
Source: Statuslabs
63.6 Percent Of Consumers Check Out Google To Look For Reviews Of A Business
Considering the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and 3rd, leaving Facebook (23%) last.
These online review stats reveal the general popularity of a website can just presume when it concerns trust.
Source: Review Trackers
Consumer Reviews On Products Are Trusted Almost 12 Times More Than The Makers' Descriptions
Word-of-mouth reviews are miles ahead of the makers' description. Individuals trust other peoples opinions before they ever trust what the producer says. The reason, makers' descriptions are basically advertisements.
Source: Martech Zone
53% Of Consumers Expect Businesses To Reply Within A Week To Negative Reviews
Online review stats show that 63% of customer reviews go on without a reaction. That's regrettable, because those businesses are losing clients that way.
Source: Review Trackers
Positive Reviews Motivate 68% Of Consumers To Choose Local Businesses
Since the huge bulk of consumers read reviews, you'd want yours to be appealing to new clients, right? Keep them short, positive and sweet.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
Reviews Posted On Twitter Can Improve Online Sales By 6.46 Percent
Online review stats show that reviews shared on Twitter, do more to boost sales than those on any other social media platform.
Source: Yotpo
Online Reviews Impact 67.7% Of Consumer Buying Decisions
More than two thirds of buyers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.
Source: Moz
90% Of Customers Need Less Than 10 Reviews To Form An Opinion About A Business
You understand what individuals say about very first impressions?
Users get their first impression of your businesses through reviews. Typically through less than 10 of them.
Think about asking your visitors to compose one if you do not have reviews on your website.
Source: Martech Zone
If It Has Unfavorable Reviews As Well, 52% Of Consumers Trust An Item More
We already touched upon the negative and positive reviews and their impact on customers. Nevertheless, all products have their faults, if all of a products reviews are positive, it raises warnings that possibly the reviews are fake. Customers expect to see some negative reviews.
Source: Capterra
Almost All Customers, Who Utilize Online Reviews, Read Them Early In The Purchasing Process
Let's say you want to purchase a new vehicle and there are several models which fit your criteria. How do you choose the very best one for you? Well, you read reviews.
With the help of other people, you manage to pick one that works for you. That's how favorable reviews transform customers into customers.
Source: Consumer Affairs
53% Of Americans Consider Product Reviews And Ratings As The Most Vital Part Of The Online Shopping Experience In 2018.
Today's consumers are wary and want the best bang for their buck. It's no wonder that they consider reading reviews as a big part of the purchasing decision.
Source: Statista