Negative Reviews Can Increase Conversion By As Much As 85%

It sounds insane, however negative reviews can be a positive factor for users to devote more time on your website. According to online review statistics, people devote more than 5 times as long on a website when they check out negative reviews.

When there are a mix of negatives and positives, more than two thirds of users trust reviews more. A frustrating 95% suspect censorship or fabricated reviews if there aren't any negative ones.

Source: Reevoo

98 Percent Of Yelp's Website Visitors Purchased From A Business They Discovered On The Website

Usually, 142 million customers go to Yelp monthly. If you haven't declared your free Yelp business page, this is as good a time as any.

Source: RevLocal

64% Of Americans Concur That User-generated Content (client Reviews) Improved Their Shopping Experience In 2017

30 percent of customers who check out client reviews, concur that it increases their buying confidence.

Companies use the reviews to improve their services and products.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

73 Percent Of Consumers Believe Client Reviews Are More Important Than Star And Number Rankings

Online review statistics make it clear people aren't pleased with scores alone.

Consumer reviews make the statistics appear more genuine which is what the would-be customers are trying to find. Practically a third of customers say composed reviews are the only feature that makes them believe the sites' reviews are pertinent and helpful.

Source: Fan and Fuel

77% Of Customers Don't Trust Reviews That Are Older Than Three Months

Customers don't care how excellent your service or product was in the past. Since they are fresh and relevant, is part of why online reviews matter.

Consumers understand businesses lose their touch all the time, which is why most of them consider older reviews irrelevant.

It is for this reason that companies need to be continuously requesting reviews.

Source: Statuslabs

54% Of Americans Pay The Most Attention To The Typical Star Ranking Of A Local Organization

The star rating is the first thing customers see. Still, users take notice of other elements too, like the quantity, recency, length, and sentiment of reviews. Each of these alone influences more than a third of US customers.

Source: Statista

A Lone Business Review Can Lift Its Conversions By 10%

Online review stats reveal user-generated material can do miracles in regards to conversions.

A single review can have a substantial influence on your business.

A hundred reviews can boost your conversion rates by as much as 37 percent. Two hundred can supply a mind-blowing 44% increase.

Source: RevLocal

A One Star Boost In Score Can Result In A 5% To 9% Increase In Business Profits

Businesses that treat customers honorably generally prosper, review sites help make sure of that.

Source: Statuslabs

Customer Reviews On Products Are Trusted Almost 12 Times More Than The Makers' Descriptions

Word-of-mouth reviews are miles ahead of the manufacturers' description. People trust other peoples opinions before they ever trust what the maker states. The reason, producers' descriptions are generally ads.

Source: Martech Zone

72 Percent Of Clients Won't Take Action Unless They Check Out Some Reviews

No matter how tempting your marketing is, you still need customer reviews. There's no other way around it. Consumers are still happy to hear you out, however they rely on other individuals more.

Source: My Testimonial Engine

83 Percent Of Consumers Do Not Rely On Advertising

The traditional channels to reach consumers aren't as influential as they utilized to be. A lot of users who no longer trust ads select to focus on customers' suggestions online.

Source: Statuslabs

90 Percent Of Buyers Require Less Than 10 Reviews To Form An Opinion About A Business

You understand what people say about impressions, right?

Users get their impression of your businesses through reviews. Generally through less than 10 of them.

If you don't have reviews on your website, consider asking your visitors to write one.

Source: Martech Zone

61 Percent Of Regional Businesses Have An Average Rating Of 4 Or 5 Stars

Typically two-thirds of businesses have exceptional and awesome rankings. Just 5% of companies have a ranking listed below three stars.

Source: Brightlocal

Many Local Companies Have Approximately 39 Google Reviews

Individuals like to share their experience after they have gone to a vendor. Online review trends reveal individuals prefer to comment if they had a positive experience, instead of a mediocre or negative one.

Source: Brightlocal

53 Percent Of Americans Consider Product Reviews And Scores As The Most Essential Part Of Online Shopping.

Today's consumers are smart and desire the very best bang for their buck. It's no surprise that they consider checking out reviews as a big part of the buying decision.

Source: Statista