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91 Percent Of Millennials Have Confidence In Online Reviews As Much As Loved Ones
Online review statistics put customers' reviews as the most reliable source of suggestions. Online reviews typically bring the same weight as recommendations from family and friends.
Source: Brightlocal
73% Of Consumers Think Consumer Reviews Are More Important Than Star And Number Rankings
Online review data make it clear people aren't satisfied with ratings alone.
Written reviews make the statistics appear more authentic which is what the would-be customers are looking for. Almost a 3rd of customers say composed reviews are the only feature that makes them believe the websites' reviews are relevant and useful.
Source: Fan and Fuel
Fifty Percent Of All Of The Millennial's "Constantly" Check Out Online Reviews For Businesses
Younger individuals understand the value of being informed. User-generated content has an unassailable influence on customers.
If businesses stop to consider the power of customer reviews over millennials, they will understand what they've been losing out on. Older people are different though, only 6% of people aged 55 or older read reviews.
Source: Brightlocal
74% Of Regional Businesses Have At Least One Google Review
A single review is far from sufficient to enhance your site's SERP ranking.
Taking a look at online scores statistics, we found out that a company needs to have a minimum of 40 reviews before visitors "Award" it with a star.
Source: Brightlocal
When Buying Home Electronic Devices, 88% Of Americans Reported That Product Reviews Were The Most Influential Factor
Stats reveal that reviews were more helpful than TV advertisements at 37%, social networks at 23% and display ads at 49%.
Source: Statista
More Than 4 Negative Reviews About A Business Or Product May Decrease Sales By 70%
One negative review suffices for 35 percent of a website's visitors to choose not to buy. Three negative reviews can cost a business 59% fewer sales.
Naturally, they can be compensated by the sheer number of positive reviews you get.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
Customers Checking Out Reviews On A Mobile Device Are 127 Percent More Likely To Make A Purchase Than Desktop Users
Mobile users prefer to get things done faster. Buying decisions are made rapidly.
Online reviews are certainly persuasive, yet online marketers haven't necessarily come to appreciate the power of them.
Source: Martech Zone
Customers Might Spend 31 Percent More With A Business That Has Fantastic Reviews
Pay attention to this fact. The better other users describe your service or product, the more money you can charge and customer review statistics show us precisely how much more.
Source: Martech Zone
63.6 Percent Of Consumers Visit Google To Read Reviews Of A Business
Considering the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and 3rd, leaving Facebook (23%) behind.
When it comes to trust, these online review stats reveal the basic appeal of a site can just go so far.
Source: Review Trackers
Positive Reviews Motivate 68 Percent Of Customers To Choose A Local Business
Considering that the huge majority of customers read reviews, you would want yours to be appealing to brand-new clients? Keep them short, positive and sweet.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
Reviews Posted On Twitter Can Boost Online Sales By 6.46%
Online review statistics reveal that reviews shared on Twitter, do more to boost sales than those on any other social network.
Source: Yotpo
A One Star Boost In Rating Can Result In A 5% To 9% Boost In Business Income
Businesses that treat clients honorably normally succeed, review sites help make sure of that.
Source: Statuslabs
83 Percent Of Consumers Don't Trust Advertising
The traditional channels to reach consumers aren't as influential as they utilized to be. Many users who no longer trust ads choose to take notice of clients' suggestions online.
Source: Statuslabs