Visitors Checking Out Reviews On A Mobile Phone Are 127 Percent More Likely To Buy Than Desktop Users

Mobile users prefer to get things done faster. Buying decisions are made rapidly.

Online reviews are undoubtedly convincing, yet marketers haven't always come to value the power of them.

Source: Martech Zone

Reviews Are The Most Vital Part Of The Purchase Decision For Over 90% Of United States Customers

24% of US consumers consider reviews as 'very influential'.

To show the importance of online reviews and rankings, did you know that 81 percent of customers will pay more for a product with reviews and those exact same consumers are also happy to accept slower shipping times for such items.

Source: Turntonetworks

77% Of Consumers Don't Rely On Reviews That Are Older Than Three Months

Clients don't care how excellent your service or product was in the past. Part of why online reviews matter is since they are relevant and fresh.

Customers know businesses lose their touch all the time, which is why the majority of them find older reviews unimportant.

It is for this reason that businesses should to be continuously asking for reviews.

Source: Statuslabs

89% Of Customers Read A Businesses Feedback To Reviews

Not only do most individuals read the review replies, 30% of them value them highly. Nearly 96% read the replies to their own reviews.

Source: Brightlocal

86% Of Consumers Would Think About Writing A Review For A Business

Your consumers are your most important resource, and it's not only because of the cash they invest at your business. If you give them an excellent experience, they will want to share it.

Source: Brightlocal

Google Represents 57.5% Of All Reviews Across The World

As can be expected, Google remains in the lead, followed by Facebook, TripAdvisor and others.

These the online reviews distribution rankings:

Google at 57.5%, Facebook at 19%, TripAdvisor with 8.4%, Yelp at 6.6% and Others at 8.6%.

Source: Review Trackers

91% Of Businesses Believe The Business's Star Rating Can Determine Whether They Win Or Lose A Prospective Team Member

The 86% of businesses doubt the integrity of online reviews. However, they recognize the massive effect user ratings have on their business. Undesirable consumer or staff member reviews can affect 90% of job seekers.

Source: Career Arc

83% Of All Younger Buyers Were Invited To Leave A Review Recently

Of those asked, 80% of clients did leave a review. Overall, businesses have actually asked 66% of all clients to leave a review on their business.

Source: Brightlocal

The Average Review Word Count Has Become 65% Shorter Since 2010

At this present time reviews are shorter, easier, and more straight to the point. The word count of a review in 2019 is equivalent to that of a tweet.

Source: Review Trackers

60% Of Consumers Consult Blog And Social Network Reviews On Their Mobile Devices Prior To Shopping

In-store shopping is affected considerably by blogs and reviews on social networks. With males being two times as likely to be influenced than ladies.

Reviews and score data show individuals value the viewpoint of peers more than any other content.

Source: Collective Bias

Online Reviews Affect 67.7% Of Consumer Buying Decisions

More than 2 thirds of consumers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.

Source: Moz

73 Percent Of Consumers Think Customer Reviews Are More Crucial Than Star And Number Scores

Online review statistics make it clear individuals aren't satisfied with ratings alone.

Client reviews make the stats appear more authentic which is what the prospective consumers are looking for. Practically a 3rd of customers say written reviews are the only feature that makes them believe the sites' reviews are appropriate and helpful.

Source: Fan and Fuel

95% Of Dissatisfied Clients Will Return To A Business If A Company Deals With Problems Quickly And Efficiently

Customers don't anticipate you to be perfect. They do anticipate you to take care of things when they go wrong. If there is absolutely nothing else a company can do to deal with a problem, a simple coupon can say "We are sorry" in a more enticing way.

Source: SocialMediaToday

63.6 Percent Of Customers Visit Google To Read Reviews Of A Business

Thinking about the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and 3rd, leaving Facebook (23%) last.

When it comes to trust, these online review stats show the general popularity of a website can just go so far.

Source: Review Trackers

Positive Reviews Motivate 68% Of Customers To Choose A Local Business

Given that the vast majority of consumers check out reviews, you would want yours to be appealing to new consumers? Keep them short, sweet and positive.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

83 Percent Of Customers Do Not Trust Advertising

The traditional channels to reach clients aren't as influential as they utilized to be. Many users who no longer trust advertisements choose to focus on consumers' recommendations online.

Source: Statuslabs