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If A Company Manages To Resolve Issues Quickly And Effectively, 95% Of Dissatisfied Clients Will Go Back To A Company
Consumers don't expect you to be perfect. They do anticipate you to take care of things when they go wrong. If there is nothing else a company can do to solve a problem, a simple coupon can say "We're sorry" in a more attractive way.
Source: SocialMediaToday
A One Star Increase In Ranking Can Cause A 5% To 9% Increase In Business Profits
Businesses that treat customers fairly usually flourish, review websites help make sure of that.
Source: Statuslabs
Clients Might Invest 31 Percent More With A Business That Has Great Reviews
Take note of this statistic. The better other users describe your services or product, the more money you can charge and consumer review stats reveal to us exactly how much more.
Source: Martech Zone
54% Of Americans Pay The Most Attention To The Typical Star Ranking Of A Local Company
The star rating is the first thing consumers see. Still, users take note of other factors also, like the quantity, recency, length, and belief of reviews. Each of these alone affects more than a 3rd of US customers.
Source: Statista
Reviews Are The Third Most Prominent Ranking Factor For Google's Local 3 Pack
Review signals (quantity, variety, etc.) account for 15.44% of Google's algorithm for local ranking.
Google My Business signals, like distance and keywords account for 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking elements go for the local 3 pack.
Source: Moz
63.6% Of Consumers Go To Google To Check For Reviews Of A Business
Thinking about the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and third, leaving Facebook (23%) behind.
When it comes to trust, these online review stats show the general appeal of a website can just go so far.
Source: Review Trackers
64% Of Americans Concur That User-generated Content (customer Reviews) Enhanced Their Shopping Experience In 2017
30 percent of consumers who read customer reviews, concur that it increases their buying confidence.
Businesses use the reviews to improve their products or services.
"We all need people who will give us feedback. That's how we improve." -Bill Gates
Source: Statista
Customer Reviews On Items Are Relied On Almost 12 Times More Than The Manufacturers' Descriptions
Word-of-mouth reviews are miles ahead of the makers' description. Individuals trust other individuals viewpoints before they ever trust what the maker states. The reason, producers' descriptions are generally advertisements.
Source: Martech Zone
Half Of All Millennial's "Always" Read Online Reviews For Businesses
More youthful people know the value of being informed. User-generated content has an unassailable effect on customers.
If businesses think of the power of client reviews over millennials, they will understand what they've been losing out on. Older people are various though, just 6% of people aged 55 or older check out reviews.
Source: Brightlocal
70 Percent Of Customers Prefer To Learn About A Business Via Reviews And Posts, Rather Than Advertisements
Advertisements are all well and good, but it's worth trying a different approach also. Reviews are without a doubt the best method to find the truth about a service or product.
Source: Statuslabs
Reviews Posted On Twitter Can Help Improve Online Sales By 6.46%
Online review data show that reviews shared on Twitter, do more to boost sales than those on any other social media platform.
Source: Yotpo
95% Of Travelers Check Out Online Reviews Prior To Booking Travel Services
Leisure and business travelers alike check out reviews to form a viewpoint. Business travelers read an average of 5 reviews vs. 6-7 for leisure tourists.
Source: Trust You
Just 44% Of Local Companies Have Actually Accepted Their Google My Business Listing
That's 56 percent of your competition that aren't taking advantage of their listing.
While business listings on the significant review platforms are complimentary, a surprisingly low number of companies actually use them.
Although we now understand why customer reviews are so powerful, many businesses obviously do not.
Source: LsaInsider
73 Percent Of Customers Think Customer Reviews Are More Important Than Star And Number Rankings
Online review stats make it clear individuals aren't satisfied with ratings alone.
Consumer reviews make the stats appear more authentic which is what the prospective clients are looking for. Nearly a 3rd of consumers state composed reviews are the only function that makes them think the websites' reviews are beneficial and appropriate.
Source: Fan and Fuel