Google Accounts For 57.5% Of All Reviews Around The Globe

As can be expected, Google is in the lead, followed by Facebook, TripAdvisor and others.

Here are the online reviews distribution rankings:

Google at 57.5%, Facebook with 19%, TripAdvisor at 8.4%, Yelp at 6.6% and Others with 8.6%.

Source: Review Trackers

Reviews Are The 3rd Most Influential Ranking Aspect For Google's Local 3 Pack

Review signals (amount, variety, etc.) account for 15.44% of Google's algorithm for local ranking.

Only Google My Business signals, like distance and keywords represent 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking aspects go for the local 3 pack.

Source: Moz

54% Of Americans Pay The Most Attention To The Typical Star Rating Of A Local Organization

The star ranking is the first thing customers see. Still, users pay attention to other factors also, like the amount, recency, length, and belief of reviews. Each of these alone affects more than a 3rd of US consumers.

Source: Statista

73 Percent Of Customers Think Client Reviews Are More Vital Than Star And Number Rankings

Online review statistics make it clear people aren't pleased with ratings alone.

Client reviews make the statistics appear more authentic which is what the potential customers are searching for. Practically a 3rd of customers say written reviews are the only feature that makes them think the sites' reviews are beneficial and appropriate.

Source: Fan and Fuel

70 Percent Of Consumers Prefer To Find Out About A Business By Means Of Short Articles And Reviews, Instead Of Ads

Ads are all well and good, however it's worth trying a different approach too. Reviews are by far the best way to discover the truth about a product or service.

Source: Statuslabs

52% Of Consumers Trust A Product More If It Has Unfavorable Reviews Also

We already touched upon the negative and positive reviews and their effect on customers. Nevertheless, all products have their faults, if all of a products reviews are positive, it raises red flags that possibly the reviews are fake. Consumers anticipate to see some negative reviews.

Source: Capterra

63.6 Percent Of Customers Check Out Google To Check For Reviews Of A Business

Thinking about the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and third, leaving Facebook (23%) last.

These online review statistics show the general appeal of a site can just go so far when it pertains to trust.

Source: Review Trackers

53 Percent Of Americans Consider Product Reviews And Scores As The Most Essential Part Of The Online Shopping Experience In 2018.

Today's buyers are wary and want the best bang for their dollar. It's no surprise that they consider reading reviews as a big part of the buying decision.

Source: Statista

Fifty Percent Of All Millennial's "Always" Check Out Online Reviews For Companies

More youthful people understand the worth of being informed. User-generated material has an unassailable impact on customers.

If businesses stop to consider the power of consumer reviews over millennials, they will recognize what they've been missing out on. Older individuals are different though, only 6% of people aged 55 or older check out reviews.

Source: Brightlocal

The Majority Of Local Companies Have An Average Of 39 Google Reviews

Individuals like to share their experience after they've visited a supplier. Online review trends show people choose to comment if they had a positive experience, instead of a average or unfavorable one.

Source: Brightlocal

Reviews Published On Twitter Can Help Increase Revenues By 6.46 Percent

Online review data show that reviews shared on Twitter, do more to grow sales than those on any other social network.

Source: Yotpo

89% Of Consumers Read A Companies Replies To Reviews

Not only do the majority of shoppers check out the review replies, 30% of them hold them in high regard. Almost 96% read the responses to their own reviews.

Source: Brightlocal

82 Percent Of Consumers Visit Review Websites Because They Want To Buy An Item Or A Service And Want To Get The Facts About The Businesses Product Or Services.

Users come because they have currently formed a purchase decision. The bulk of them (89%) buy within a week of their visit.

Source: RevLocal

Favorable Reviews Encourage 68 Percent Of Consumers To Use A Local Business

Given that the vast bulk of customers check out reviews, you would want yours to be enticing to brand-new consumers, right? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

The Typical Review Word Count Has Actually Gotten 65% Shorter Since 2010

At this present time reviews are much shorter, simpler, and more straight to the point. The length of a review in 2019 is typical to that of a tweet.

Source: Review Trackers

49% Of Consumers Consider The Number Of Online Reviews As An Important Factor In Their Buying Decision

Consumers value not only the quality or nature of the reviews, but they consider their number and recency also.

The share of clients, who focus on the variety of reviews is presently at 46%.

Source: Brightlocal