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If They Were Asked, 77% Of Clients Would Give A Review
More than a 35% would do it to advise others about their consumer encounter and 24% would most likely direct their review to the business itself.
Over a 26% would be willing to leave a review to help other people with their decision making process.
Source: Podium
15% Of Consumers Do Not Trust Businesses Without Having Online Reviews
No trust implies no interactions. 15 percent of possible clients won't even consider doing business with a company they can't discover opinions about.
Source: Statuslabs
Reviews Are The Most Important Part Of The Purchase Choice For Over 90% Of USA Clients
24% of US buyers consider reviews as 'very influential'.
To highlight the significance of online reviews and scores, did you know that 81% of customers will pay more for a product with reviews and those exact same consumers are likewise ready to accept slower shipping times for such products.
Source: Turntonetworks
Consumer Reviews On Items Are Relied On Nearly 12 Times More Than The Makers' Descriptions
Word-of-mouth reviews are miles ahead of the manufacturers' description. People trust other peoples opinions before they ever trust what the manufacturer states. The reason, producers' descriptions are basically advertisements.
Source: Martech Zone
86% Of Consumers Would Think About Composing A Review For A Business
Your consumers are your most important resource, and it's not only because of the cash they spend at your business. If you give them a good experience, they will be willing to share it.
Source: Brightlocal
Facebook Reviews Affect More Than 50% Of Customers' Buying Decisions
Facebook is currently the most popular social media which can likewise influence our buying preferences.
According to social media reviews stats, Facebook impacts the majority of users' purchase decisions.
Facebook reviews statistics expose that four out of five users are more likely to trust a local business if it has favorable reviews.
Source: RevLocal
60 Percent Of Consumers Check Out Blog And Social Media Reviews On Their Mobile Devices Before Shopping
In-store shopping is affected substantially by blogs and reviews on social networks. With men being two times as likely to be affected than ladies.
Reviews and rating stats show individuals value the opinion of peers more than any other material.
Source: Collective Bias
30% Of Clients Feel Comfortable With A Business Which Responds To Online Reviews
Communicating with your consumers establishes trust. Even something as basic as responding to their reviews and remarks can make them feel valued.
As you might expect, customers who feel this way are going to invest more cash with a business.
Source: Statuslabs
54% Of Americans Pay The Most Attention To The Typical Star Ranking Of A Local Business
The star score is the first thing customers see. Still, users pay attention to other aspects also, like the quantity, recency, length, and belief of reviews. Each of these alone affects more than a third of United States consumers.
Source: Statista
Online Reviews Impact 67.7% Of Customer Purchasing Decisions
More than 2 thirds of consumers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.
Source: Moz
Reviews Are The Third Most Influential Ranking Factor For Google's Local 3 Pack
Review signals (amount, diversity, and so on) represent 15.44% of Google's algorithm for local ranking.
Just Google My Business signals, like proximity and keywords account for 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking factors go for the local 3 pack.
Source: Moz
If It Has Unfavorable Reviews As Well, 52% Of Customers Trust A Product More
We already discussed the negative and positive reviews and their effect on customers. Nevertheless, all products have their faults, if all of a products reviews are positive, it raises warnings that possibly the reviews are fake. Customers anticipate to see some negative reviews.
Source: Capterra
Google Accounts For 57.5 Percent Of All Reviews Across The Globe
Google is in the lead here, followed by Facebook as a distant second.
Here's the online reviews distribution rankings:
Google at 57.5%, Facebook at 19%, TripAdvisor with 8.4%, Yelp with 6.6% and Others with 8.6%.
Source: Review Trackers
95% Of Dissatisfied Customers Will Return To A Company If A Company Manages To Solve Issues Rapidly And Efficiently
Clients do not expect you to be perfect. They do expect you to take care of things when they go wrong. If there's nothing else a business can do to deal with an issue, a simple coupon can say "We're sorry" in a more attractive way.
Source: SocialMediaToday
Positive Reviews Motivate 68 Percent Of Customers To Choose A Local Business
Because the huge majority of customers read reviews, you would want yours to be appealing to new customers, right? Keep them short, sweet and positive.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal