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86% Of Customers Would Consider Writing A Review For A Business
Your customers are your most valuable resource, and it's not only because of the money they spend at your business. If you give them a great experience, they will want to share it.
Source: Brightlocal
Buyers Checking Out Reviews On A Mobile Phone Are 127 Percent More Likely To Make A Purchase Than Desktop Users
Mobile users choose to get things done faster. Therefore, buying decisions are made quickly.
Online reviews are clearly convincing, yet online marketers haven't necessarily come to value the power of them.
Source: Martech Zone
70 Percent Of Customers Prefer To Discover A Business By Means Of Reviews And Articles, Rather Than Advertisements
Advertisements are all well and good, however it's worth trying a different approach as well. Reviews are by far the very best way to find the truth about a service or product.
Source: Statuslabs
72% Of Consumers Won't Take Action Before They Read Some Reviews
Irrespective of how alluring your marketing is, you still require consumer reviews. There is no way around it. Customers are still ready to hear you out, but they rely on other people more.
Source: My Testimonial Engine
53 Percent Of Americans Consider Item Reviews And Scores As The Most Crucial Part Of The Online Shopping Experience In 2018.
Today's consumers are smart and desire the very best bang for their buck. It's no surprise that they consider checking out reviews as a big part of the buying decision.
Source: Statista
Favorable Reviews Motivate 68% Of Customers To Use Local Businesses
Considering that the vast bulk of customers check out reviews, you would want yours to be enticing to new clients, right? Keep them short, positive and sweet.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
Most Best-selling Products Have A Typical Rating Of 4.2 To 4.7
You can't make everyone happy, which is why perfect 5 star scores are suspicious. That's why it is unnatural to get perfect 5 star rankings.
According to customer rating stats, conversion rates start to decrease as rankings rise above 4.7.
Source: Spiegel Research Center
70 Percent Of Customers Need To Read A Minimum Of 4 Reviews Before They Can Trust A Business
Four reviews may be too few. The majority of people read many more reviews to get an idea of how business is actually doing. Do not depend on that figure alone.
Source: Brightlocal
The Average Review Word Count Has Become 65% Shorter Since 2010
These days reviews are much shorter, simpler, and more straight to the point. The word count of a review in 2019 is similar to that of tweet from twitter.
Source: Review Trackers
Unfavorable Reviews Can Improve Conversion By As Much As 85%
It sounds insane, however negative reviews can be a positive driver for users to spend more time on your website. According to online review stats, individuals spend more than five times as long on a site when they read negative reviews.
More than two thirds of users trust reviews more when there are a mix of negatives and positives. If there aren't any negative ones, a frustrating 95% suspect censorship or fabricated reviews.
Source: Reevoo
49 Percent Of Consumers Consider The Number Of Online Reviews As A Necessary Factor In Their Buying Decision
Customers value not only the quality or nature of the reviews, however they consider their quantity and recency also.
The share of clients, who take note of the variety of reviews is presently at 46 percent.
Source: Brightlocal
83 Percent Of Consumers Do Not Trust Advertising
The traditional channels to reach clients aren't as influential as they utilized to be. A lot of users who no longer trust advertisements pick to take note of consumers' suggestions online.
Source: Statuslabs
54% Of Americans Pay The Most Attention To The Typical Star Score Of A Local Company
The star score is the first thing customers see. Still, users pay attention to other factors as well, like the quantity, recency, length, and sentiment of reviews. Each of these alone influences more than a 3rd of USA customers.
Source: Statista
64% Of Americans Agree That User-generated Content (client Reviews) Improved Their Shopping Experience In 2017
30% of customers who check out client reviews, concur that it increases their purchasing confidence.
Businesses utilize the reviews to improve their products and services.
"We all need people who will give us feedback. That's how we improve." -Bill Gates
Source: Statista
73% Of Customers Think Consumer Reviews Are More Vital Than Star And Number Ratings
Online review data make it clear people aren't satisfied with scores alone.
Client reviews make the statistics appear more authentic which is what the prospective consumers are trying to find. Practically a 3rd of customers state written reviews are the only function that makes them believe the sites' reviews are relevant and helpful.
Source: Fan and Fuel