Only 6% Of Customers Don't Rely On Client Reviews At All

According to client review data, a tremendous 19% of consumers constantly rely on online reviews and never ever a make a purchase without reading reviews initially.

Source: Statista

83 Percent Of Customers Do Not Trust Advertising

The traditional channels to reach clients aren't as prominent as they used to be. Most users who no longer trust advertisements choose to pay attention to consumers' suggestions online.

Source: Statuslabs

Positive Reviews Encourage 68% Of Customers To Choose A Local Business

Since the huge bulk of customers read reviews, you would want yours to be appealing to new customers, right? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

53% Of Consumers Expect Businesses To Reply Within A Week To Negative Reviews

Online review stats reveal that 63% of customer reviews remain without a reply. That's regrettable, since those companies are losing clients that way.

Source: Review Trackers

If They Were Asked, 77% Of Customers Would Most Likely Submit A Review

More than a 35% would do it to educate others about their client encounter and 24% would most likely direct their review to the business itself.

Over a 26% would want to give a review to help other people with their decision making process.

Source: Podium

Software Application Reviews Impact Over 98 Percent Of All Buyers

18 percent of software purchasers consider reviews to be a vital factor in the purchase process. Software reviews have no effect whatsoever on just 2% of consumers. Two-thirds of them read more than six reviews to decide and 14 percent of them read more than 20 reviews.

Source: Capterra

90% Of Users Need Less Than 10 Reviews To Form An Opinion About A Business

You understand what people state about very first impressions?

Users get their impression of your businesses through reviews. Normally through less than 10 of them.

Think about asking your visitors to write one if you don't have reviews on your website.

Source: Martech Zone

Negative Reviews Can Boost Conversion By Up To 85%

It sounds crazy, but negative reviews can be a positive force for users to spend more time on your site. According to online review statistics, people devote more than 5 times as long on a website when they check out negative reviews.

When there are a mix of negatives and positives, more than two thirds of users trust reviews more. If there aren't any unfavorable ones, an overwhelming 95 percent suspect censorship or faked reviews.

Source: Reevoo

64% Of Americans Agree That User-generated Content (client Reviews) Enhanced Their Shopping Experience In 2017

30% of consumers who check out customer reviews, concur that it increases their buying confidence.

Companies utilize the reviews to improve their products or services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

70% Of Customers Need To Check Out At Least 4 Reviews Before They Can Trust A Business

4 reviews may be too few. The majority of people check out many more reviews to get a better idea of how business is really doing. Do not depend on that fact alone.

Source: Brightlocal

77% Of Individuals Do Not Rely On Reviews That Are Older Than Three Months

Consumers don't care how great your product or service was in the past. Due to the fact that they are relevant and fresh, is part of why online reviews matter.

Customers understand businesses lose their touch all the time, which is why the majority of them find older reviews unimportant.

It is for this reason that companies should to be continuously requesting reviews.

Source: Statuslabs

54% Of Americans Pay The Most Attention To The Typical Star Rating Of A Local Business

The star ranking is the first thing consumers see. Still, users focus on other factors as well, like the amount, recency, length, and sentiment of reviews. Each of these alone influences more than a 3rd of USA customers.

Source: Statista

61% Of Regional Businesses Have A Typical Ranking Of 4 To 5 Stars

Typically 2 out of 3 companies have excellent and outstanding rankings. Just 5% of companies have a score listed below 3 stars.

Source: Brightlocal

Reviews Are The 3rd Most Influential Ranking Factor For Google's Local 3 Pack

Review signals (amount, variety, etc.) represent 15.44% of Google's algorithm for local ranking.

Just Google My Business signals, like distance and keywords represent 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking factors go for the local 3 pack.

Source: Moz

American Consumers Consider "Product Performance" To Be The Most Valuable Detail In Product Reviews

When people check out reviews, they concentrate on various aspects of the shopping experience. But according to online review stats, 60% of them are most interested in the product's performance.

Client satisfaction, product quality and quality over time are the next couple of considerations for more than 50% of US customers.

Source: Statista