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Consumer Reviews On Items Are Relied On Almost 12 Times More Than The Makers' Descriptions
Word-of-mouth reviews are miles ahead of the manufacturers' description. People trust other peoples viewpoints before they ever trust what the maker says. The reason, producers' descriptions are essentially advertisements.
Source: Martech Zone
Only 6% Of Customers Do Not Trust Consumer Reviews At All
According to consumer review data, a massive 19% of consumers constantly trust online reviews and never ever a make a purchase without checking out reviews.
Source: Statista
If It Has Less Than A 4 Star Ranking, More Than Half Of Consumers Won't Use A Business
This stat is one of numerous that illustrate the significance of online scores. Now that news of customer fulfillment travels this quick, keeping your clients happy is more crucial than ever.
57 percent of customers have looked for companies with more than four stars in 2018, which is up from 48% in 2017.
Moreover, 11 percent looked only for businesses with an ideal five star score.
Source: Brightlocal
More Than Half Of Individuals Aged 25-34 Submitted Reviews
According to Statista, the younger generations are surprisingly the more opinionated ones.
Source: Statista
Facebook Reviews Affect More Than 50 Percent Of Customers' Buying Decisions
Facebook is presently the most popular social media which can also influence our buying preferences.
According to social reviews stats, Facebook affects more than half of users' purchase decisions.
Facebook reviews statistics reveal that 4 out of 5 users are most likely to trust a local business if it has favorable reviews.
Source: RevLocal
77% Of Consumers Do Not Rely On Reviews That Are Older Than 3 Months
Customers don't care how excellent your service or product was in the past. Part of why online reviews matter is due to the fact that they are relevant and fresh.
Customers know businesses lose their touch all the time, which is why the majority of them consider older reviews irrelevant.
It is for this reason that companies need to be continuously asking for reviews.
Source: Statuslabs
63.6% Of Customers Visit Google To Read Reviews Of A Business
Thinking about the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and 3rd, leaving Facebook (23%) at the bottom of the list.
These online review statistics show the general popularity of a website can only presume when it concerns trust.
Source: Review Trackers
73 Percent Of Consumers Think Client Reviews Are More Crucial Than Star And Number Ratings
Online review data make it clear individuals aren't satisfied with scores alone.
Written reviews make the stats appear more genuine which is what the would-be customers are trying to find. Almost a third of customers state composed reviews are the only feature that makes them think the sites' reviews are beneficial and relevant.
Source: Fan and Fuel
83% Of All Younger Customers Were Asked To Leave A Review Recently
Of those asked, 80% of consumers did leave a review. In general, businesses have actually asked 66% of all consumers to leave a review on their business.
Source: Brightlocal
Unfavorable Reviews Can Increase Conversion By Up To 85 Percent
It sounds crazy, but negative reviews can be a positive force for users to spend more time on your site. According to online review data, people devote more than five times as long on a site when they read negative reviews.
More than two thirds of users trust reviews more when there are a mix of negatives and positives. If there aren't any unfavorable ones, an overwhelming 95% suspect censorship or faked reviews.
Source: Reevoo
98 Percent Of Yelp's Website Visitors Purchased From A Business They Found On The Website
Normally, 142 million customers go to Yelp on a monthly basis. If you haven't claimed your free Yelp business page, this is as good a time as any.
Source: RevLocal
70% Of Customers Prefer To Find Out About A Business Via Short Articles And Reviews, Rather Than Ads
Advertisements are all well and good, but it's worth attempting a different approach too. Reviews are without a doubt the very best way to discover the truth about a service or product.
Source: Statuslabs
Software Application Reviews Influence Over 98% Of All Buyers
18% of software buyers consider reviews to be a necessary factor in the purchase procedure. Software reviews have no effect whatsoever on only 2 percent of customers. Two-thirds of them read more than 6 reviews to decide and 14% of them read more than 20 reviews.
Source: Capterra
The Average Review Word Count Has Become 65% Much Shorter Since 2010
Lately reviews are shorter, easier, and more straight to the point. The word count of a review in 2019 is similar to that of tweet on twitter.
Source: Review Trackers
Online Item Reviews About An Item Can Increase Its Conversion Rate By A Whopping 270 Percent
User review stats show the purchase likelihood for a product with five reviews is 270 percent higher than the same product without reviews.
Source: Spiegel Research Center
Many Popular Items Have A Typical Ranking Of 4.2 To 4.7
You can't make everybody happy, which is why perfect 5 star rankings are suspicious. That's why it is unnatural to get perfect 5 star ratings.
According to client rating stats, conversion rates start to reduce as rankings rise above 4.7.
Source: Spiegel Research Center