Negative Reviews Can Improve Conversion By Up To 85 Percent

It sounds crazy, however negative reviews can be a positive driver for users to devote more time on your site. According to online review statistics, people devote more than five times as long on a site when they check out negative reviews.

When there are a mix of positives and negatives, more than two thirds of users trust reviews more. A frustrating 95% suspect censorship or fabricated reviews if there aren't any unfavorable ones.

Source: Reevoo

98 Percent Of Yelp's Site Visitors Purchased From A Business They Found On The Site

Normally, 142 million consumers go to Yelp on a monthly basis. If you haven't claimed your free Yelp business page, this is as excellent a time as any.

Source: RevLocal

Consumer Reviews On Products Are Relied On Practically 12 Times More Than The Manufacturers' Descriptions

Word-of-mouth reviews are miles ahead of the manufacturers' description. Individuals trust other individuals opinions before they ever trust what the producer says. The reason, makers' descriptions are essentially ads.

Source: Martech Zone

Reviews Are The Most Important Part Of The Purchase Decision For Over 90% Of US Clients

24% of US shoppers consider reviews as 'extremely influential'.

To show the significance of online reviews and scores, did you know that 81 percent of customers will pay more for a product with reviews and those same customers are also happy to accept slower shipping times for such products.

Source: Turntonetworks

77% Of Customers Don't Rely On Reviews That Are Older Than 3 Months

Clients don't care how great your product or service was in the past. Due to the fact that they are fresh and relevant, is part of why online reviews matter.

Customers understand businesses lose their touch all the time, which is why the majority of them find older reviews irrelevant.

It is for this reason that businesses should to be constantly asking for reviews.

Source: Statuslabs

70 Percent Of Consumers Need To Check Out At Least 4 Reviews Before They Can Rely On A Business

Four reviews may be too few. Many people check out much more reviews to get a better idea of how business is actually doing. Do not depend on that figure alone.

Source: Brightlocal

49% Of Customers Consider The Number Of Online Reviews As A Necessary Factor In Their Buying Decision

Customers value not only the quality or nature of the reviews, but they consider their number and recency as well.

The share of consumers, who take notice of the number of reviews is presently at 46%.

Source: Brightlocal

91% Of Companies Think The Company's Star Rating Can Determine Whether They Win Or Lose A Possible Team Member

The 86% of companies doubt the integrity of online reviews. Nonetheless, they realize the huge impact user scores have on their business. Unfavorable client or staff member reviews can affect 90% of job seekers.

Source: Career Arc

95% Of Travelers Read Online Reviews Prior To Booking Travel Related Services

Leisure and business travelers alike read reviews to form a viewpoint. Business tourists read an average of 5 reviews vs. 6-7 for leisure travelers.

Source: Trust You

The Average Review Word Count Has Actually Gotten 65% Much Shorter Since 2010

Recently reviews are much shorter, easier, and more straight to the point. The word count of a review in 2019 is equivalent to that of a tweet.

Source: Review Trackers

If It Has Unfavorable Reviews As Well, 52% Of Customers Trust An Item More

We already discussed the negative and positive reviews and their result on customers. Nevertheless, all products have their faults, it raises red flags that perhaps the reviews are fake if all of a products reviews are favorable. Consumers expect to see some negative reviews.

Source: Capterra

86% Of Consumers Would Consider Writing A Review For A Business

Your clients are your most valuable resource, and it's not just because of the money they spend at your business. They will be willing to share it if you provide them a great experience.

Source: Brightlocal

More Than 4 Negative Reviews About A Company Or Product May Decrease Sales By 70 Percent

One negative review suffices for 35% of a website's visitors to decide not to purchase. Three negative reviews can cost a business 59 percent less sales.

Obviously, they can be compensated by the large number of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

Customers Checking Out Reviews On A Mobile Phone Are 127 Percent Most Likely To Make A Purchase Than Desktop Users

Mobile users prefer to get things done faster. Buying choices are made quickly.

Online reviews are certainly persuasive, yet online marketers have not necessarily come to appreciate the power of them.

Source: Martech Zone

83% Of Customers Don't Trust Advertising

The standard channels to reach consumers aren't as influential as they utilized to be. The majority of users who no longer trust advertisements select to take notice of customers' suggestions online.

Source: Statuslabs

Facebook Reviews Impact More Than 50 Percent Of Customers' Purchasing Decisions

Facebook is presently the most popular social media which can likewise affect our buying preferences.

According to social reviews statistics, Facebook impacts more than half of users' purchase decisions.

Facebook reviews statistics expose that four out of 5 users are more likely to rely on a local business if it has positive reviews.

Source: RevLocal