49% Of Consumers Consider The Quantity Of Online Reviews As A Necessary Factor In Their Purchasing Decision

Consumers value not only the quality or nature of the reviews, but they consider their quantity and recency too.

The share of clients, who pay attention to the number of reviews is presently at 46 percent.

Source: Brightlocal

A One Star Increase In Ranking Can Result In A 5% To 9% Boost In Business Income

Businesses that treat customers honorably generally prosper, review sites help make certain of that.

Source: Statuslabs

If It Has Negative Reviews As Well, 52% Of Customers Trust A Product More

We already touched upon the positive and negative reviews and their effect on customers. Nevertheless, all products have their faults, if all of a products reviews are positive, it raises warnings that perhaps the reviews are phony. Consumers anticipate to see some negative reviews.

Source: Capterra

67% Of Consumers Say Reviews Are A "Very Important" Factor When Selecting A Service Provider

Reviews have a huge effect on their decision when consumers have to choose a service provider.

Source: DemandGenReport

77% Of Buyers Don't Trust Reviews That Are Older Than Three Months

Customers don't care how excellent your product or service was in the past. Because they are relevant and fresh, is part of why online reviews matter.

Customers understand businesses lose their touch all the time, which is why most of them consider older reviews irrelevant.

It is for this reason that businesses ought to be continuously asking for reviews.

Source: Statuslabs

30% Of Clients Feel Comfortable With A Business Which Responds To Online Reviews

Staying connected with your clients creates trust. Even something easy like responding to their reviews and comments can make them feel valued.

As you might expect, clients who feel this way are ready to invest more money with a company.

Source: Statuslabs

Software Application Reviews Impact Over 98 Percent Of All Buyers

18 percent of software application buyers consider reviews to be a necessary factor in the purchase process. Software reviews have no impact whatsoever on just 2% of customers. Two thirds of them read more than 6 reviews to make up their mind and 14% of them read more than 20 reviews.

Source: Capterra

Half Of All Millennial's "Always" Read Online Reviews For Companies

More youthful individuals understand the worth of being informed. User-generated content has an unassailable impact on consumers.

They will realize what they've been missing out on if businesses stop to think about the power of consumer reviews over millennials. Older people are different though, just 6% of individuals aged 55 or older check out reviews.

Source: Brightlocal

61% Of Local Businesses Have A Typical Score Of 4 Or 5 Stars

Typically two-thirds of businesses have outstanding and good ratings. Just 5% of companies have a ranking listed below three stars.

Source: Brightlocal

A Lot Of Best-selling Products Have An Average Score Of 4.2 To 4.7

You can't make everybody happy, which is why perfect 5 star rankings are suspicious. Somebody always has a bit of a gripe. That's why it is abnormal to get perfect 5 star ratings. Sometimes a lower ranking really helps your overall score.

According to consumer rating stats, conversion rates begin to reduce as scores rise above 4.7.

Source: Spiegel Research Center

Unfavorable Reviews Can Increase Conversion By Up To 85 Percent

It sounds crazy, however negative reviews can be a positive factor for users to spend more time on your site. According to online review data, individuals devote more than 5 times as long on a site when they check out negative reviews.

When there are a mix of negatives and positives, more than two-thirds of users trust reviews more. If there aren't any unfavorable ones, an overwhelming 95 percent suspect censorship or fabricated reviews.

Source: Reevoo

74% Of Local Companies Have At Least One Google Review

One review is far from sufficient to improve your website's SERP ranking.

Looking at online rankings statistics, we found out that a company requires to have a minimum of 40 reviews before customers "Award" it with a star.

Source: Brightlocal

54% Of Americans Pay The Most Attention To The Average Star Ranking Of A Local Business

The star rating is the first thing customers see. Still, users take notice of other aspects as well, like the quantity, recency, length, and belief of reviews. Each of these alone influences more than a third of American consumers.

Source: Statista

More Than Half Of Shoppers Aged 25-34 Posted Reviews

According to Statista, the more youthful generations are apparently the more vocal ones.

Source: Statista

53% Of Customers Expect Businesses To Respond Within A Week To Unfavorable Reviews

Online review stats reveal that 63% of consumer reviews go on without a response. That's too bad, due to the fact that those companies are losing clients that way.

Source: Review Trackers

89% Of Consumers Prefer To Read Reviews On Their Mobile Devices

Be it by means of an app or a mobile web browser, consumers prefer to read reviews on their mobile phones.

Source: Statista

Customers Reading Reviews On A Mobile Phone Are 127% More Likely To Purchase Than Desktop Users

Mobile users prefer to get things done faster. Purchasing decisions are made rapidly.

Online reviews are certainly convincing, yet marketers haven't necessarily come to appreciate the power of them.

Source: Martech Zone

91% Of Companies Think The Business's Star Rating Can Determine Whether They Win Or Lose A Potential Team Member

The 86% of companies question the integrity of online reviews. Nevertheless, they realize the enormous impact user rankings have on their business. Unfavorable consumer or staff member reviews can affect 90% of job seekers.

Source: Career Arc