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A One Star Increase In Score Can Cause A 5% To 9% Increase In Business Profits
Businesses that treat customers well usually succeed, review sites help make certain of that.
Source: Statuslabs
Google Accounts For 57.5% Of All Reviews Globally
Google is in the lead here, followed by Facebook as a far-off second.
Here's the online reviews circulation rankings:
Google with 57.5%, Facebook with 19%, TripAdvisor at 8.4%, Yelp at 6.6% and Others at 8.6%.
Source: Review Trackers
Consumer Reviews On Items Are Trusted Practically 12 Times More Than The Makers' Descriptions
Word-of-mouth reviews are miles ahead of the makers' description. People trust other individuals viewpoints before they ever trust what the maker states. The reason, makers' descriptions are generally ads.
Source: Martech Zone
Customers Reading Reviews On A Mobile Phone Are 127% More Likely To Make A Purchase Than Desktop Users
Mobile users choose to get things done quicker. For that reason, purchasing choices are made quickly.
Online reviews are clearly persuasive, yet online marketers haven't necessarily come to appreciate the power of them.
Source: Martech Zone
63.6 Percent Of Consumers Check Out Google To Read Reviews Of A Business
Considering the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and 3rd, leaving Facebook (23%) behind.
These online review statistics reveal the general appeal of a site can only go so far when it pertains to trust.
Source: Review Trackers
Online Reviews Impact 67.7% Of Customer Purchasing Decisions
More than two thirds of consumers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.
Source: Moz
53% Of Americans Consider Product Reviews And Scores As The Most Vital Part Of Online Shopping.
Today's consumers are wary and desire the very best bang for their buck. It's no surprise that they consider reading reviews as a huge part of the buying decision.
Source: Statista
Unfavorable Reviews Can Improve Conversion By Up To 85 Percent
It sounds crazy, however negative reviews can be a positive driver for users to devote more time on your site. According to online review statistics, individuals devote more than 5 times as long on a site when they check out negative reviews.
When there are a mix of negatives and positives, more than two-thirds of users trust reviews more. If there aren't any unfavorable ones, a frustrating 95 percent suspect censorship or faked reviews.
Source: Reevoo
Reviews Posted On Twitter Can Grow Revenues By 6.46 Percent
Online review data show that reviews shared on Twitter, do more to boost sales than those on any other social media platform.
Source: Yotpo
Only 44% Of Local Businesses Have Accepted Their Google My Business Listing
That's 56 percent of your competitors that aren't benefiting from their listing.
While business listings on the major review platforms are complimentary, a remarkably low number of companies in fact use them.
Although we now know why consumer reviews are so powerful, most businesses obviously don't.
Source: LsaInsider
67% Of Consumers Claim Reviews Are A "Extremely Crucial" Factor When Selecting A Service Provider
Reviews have a huge effect on their decision when consumers have to select a solution provider.
Source: DemandGenReport
60 Percent Of Customers Seek Advice From Blog And Social Media Reviews On Their Cell Phones Prior To Shopping
In-store purchasing is influenced significantly by blogs and reviews on social media. With men being two times as likely to be influenced than women.
Reviews and score stats reveal individuals value the opinion of peers more than any other content.
Source: Collective Bias