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A Single Business Review Can Lift Its Conversions By 10 Percent
Online review stats reveal user-generated content can do wonders in regards to conversions.
A single review can have a substantial impact on your business.
A hundred reviews can increase your conversion rates by as much as 37 percent. Two hundred can provide an astonishing 44% increase.
Source: RevLocal
54% Of Americans Pay The Most Attention To The Average Star Score Of A Local Business
The star rating is the first thing customers see. Still, users take notice of other factors as well, like the amount, recency, length, and sentiment of reviews. Each of these alone influences more than a third of US customers.
Source: Statista
71% Of Millennials Search Consumer Reviews Of Professional Services
Over half of all individuals in need of an expert service rely on online reviews.
According to online reviews data, 59% utilized online reviews to choose a medical professional or a legal representative.
Young people (age 18-35) are a lot more likely to work with a professional based on online reviews. Just 19% of millennials will consider hiring an attorney without any.
Source: Thomson Reuters
When Buying Home Electronic Devices, 88% Of Americans Declared That Product Reviews Were The Most Influential Factor
Stats reveal that reviews were more effective than TV advertisements at 37%, social networks at 23% and display advertisements at 49%.
Source: Statista
More Than Half Of Clients Aged 25-34 Gave Reviews
According to Statista, the younger generations are plainly the more opinionated ones.
Source: Statista
The Majority Of Popular Items Have An Average Rating Of 4.2 To 4.7
You can't make everyone pleased, which is why perfect 5 star rankings are suspicious. Someone always has a bit of a gripe. That's why it is abnormal to get perfect 5 star ratings. Sometimes a lower score really helps your overall rating.
According to client rating statistics, conversion rates begin to reduce as scores rise above 4.7.
Source: Spiegel Research Center
Consumer Reviews On Items Are Trusted Nearly 12 Times More Than The Manufacturers' Descriptions
Word-of-mouth reviews are miles ahead of the manufacturers' description. Individuals trust other individuals opinions before they ever trust what the maker states. The reason, makers' descriptions are basically advertisements.
Source: Martech Zone
Reviews Are The Most Important Part Of The Purchase Choice For Over 90% Of USA Clients
24% of US shoppers consider reviews as 'very influential'.
To illustrate the value of online reviews and scores, did you know that 81 percent of consumers will pay more for an item with reviews and those same customers are likewise going to accept slower shipping times for such items.
Source: Turntonetworks
83% Of Consumers Do Not Trust Advertising
The standard channels to reach customers aren't as prominent as they utilized to be. The majority of users who no longer trust advertisements choose to take notice of customers' recommendations online.
Source: Statuslabs
53% Of Americans Consider Item Reviews And Scores As The Most Important Part Of The Online Shopping Experience In 2018.
Today's consumers are smart and desire the very best bang for their dollar. It's no wonder that they consider reading reviews as a big part of the purchasing decision.
Source: Statista
People Reading Reviews On A Mobile Phone Are 127 Percent Most Likely To Purchase Than Desktop Users
Mobile users prefer to get things done quicker. Purchasing choices are made rapidly.
Online reviews are obviously persuasive, yet marketers haven't necessarily come to value the power of them.
Source: Martech Zone
89% Of Individuals Prefer To Read Reviews Using Their Cell Phones
Be it via an app or a mobile browser, people prefer to read reviews on their cell phones.
Source: Statista