63.6% Of Customers Check Out Google To Look For Reviews Of A Business

Considering the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and 3rd, leaving Facebook (23%) behind.

When it comes to trust, these online review statistics reveal the general appeal of a website can only go so far.

Source: Review Trackers

82 Percent Of Consumers Go To Review Sites Due To The Fact That They Want To Acquire A Product Or A Service And Want To Get The Truth About The Businesses Product Or Services.

Review websites are places that customers go to get the truth about a service, business or item . Since they have actually already formed a purchase decision, users come. The majority of them (89%) purchase within a week of their visit. And 29 percent do so in 24 hours.

Source: RevLocal

95 Percent Of Travelers Check Out Online Reviews Prior To Booking Travel Services

Leisure and business travelers alike check out reviews to form a viewpoint. Business tourists check out an average of 5 reviews vs. 6-7 for leisure tourists. 59percent of all tourists report that they check out reviews 'constantly' or 'very frequently'.

Source: Trust You

15 Percent Of Users Do Not Trust Businesses With No Online Reviews

No trust suggests no interactions. 15 percent of potential consumers won't even think about working with a business they can't find viewpoints about.

Source: Statuslabs

77% Of Customers Would Most Likely Post A Review If They Were Asked

More than a 35% would leave a review to advise others about their consumer experience and 24% would most likely direct their review to the company itself.

Over a 26% would want to submit a review to assist other individuals with their choice making process.

Source: Podium

Online Reviews Affect 67.7% Of Customer Purchasing Decisions

More than two-thirds of buyers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.

Source: Moz

Facebook Reviews Impact More Than 50% Of Customers' Buying Decisions

Facebook is presently the most popular social media which can likewise influence our buying decisions.

According to social reviews data, Facebook impacts over half of users' purchase choices.

If it has favorable reviews, Facebook reviews statistics expose that four out of five users are more likely to trust a local business.

Source: RevLocal

Just 44 Percent Of Local Companies Have Actually Claimed Their Google My Business Listing

That's 56 percent of your competitors that aren't taking advantage of their listing.

While business listings on the major review platforms are totally free, a surprisingly low number of businesses really utilize them.

Although we now know why client reviews are so powerful, a lot of businesses obviously do not.

Source: LsaInsider

89% Of Buyers Choose To Read Reviews Using Their Mobile Devices

Be it via an app or a mobile web browser, clients choose to read reviews on their mobile devices.

Source: Statista

Consumer Reviews On Products Are Trusted Practically 12 Times More Than The Makers' Descriptions

Word-of-mouth reviews are miles ahead of the makers' description. People trust other individuals opinions before they ever trust what the producer says. The reason, producers' descriptions are essentially advertisements.

Source: Martech Zone

Software Reviews Influence Over 98 Percent Of All Purchasers

18 percent of software buyers consider reviews to be an essential factor in the purchase process. Software application reviews have no impact whatsoever on only 2% of customers. Two thirds of them read more than six reviews to make up their mind and 14% of them read more than 20 reviews.

Source: Capterra

91 Percent Of Millennials Trust Online Reviews As Much As Loved Ones

Online review stats place consumers' reviews as the most credible source of recommendations. Online reviews generally carry the very same weight as recommendations from family and friends.

Source: Brightlocal

More Than Four Negative Reviews About A Business Or Product Might Reduce Sales By 70%

One negative review suffices for 35% of a site's visitors to choose not to buy. 3 negative reviews can cost a business 59 percent less sales.

Obviously, they can be compensated by the large variety of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

89% Of Customers Review A Businesses Feedback To Reviews

Not only do a lot of consumers check out the review replies, 30% of them hold them in high regard. Nearly 96% read the replies to their own reviews.

Source: Brightlocal

Reviews Are The Most Essential Part Of The Purchase Decision For Over 90% Of United States Customers

24% of US consumers consider reviews as 'extremely influential'.

To highlight the importance of online reviews and ratings, did you understand that 81% of consumers will pay more for an item with reviews and those same consumers are likewise happy to accept slower shipping times for such items.

Source: Turntonetworks

52% Of Consumers Trust A Product More If It Has Negative Reviews Also

We already discussed the negative and positive reviews and their impact on customers. Nevertheless, all products have their faults, it raises red flags that possibly the reviews are fake if all of a products reviews are positive. Consumers expect to see some unfavorable reviews.

Source: Capterra

86 Percent Of Customers Would Think About Composing A Review For A Business

Your customers are your most important resource, and it's not only because of the cash they spend at your business. They will be ready to share it if you offer them an excellent experience.

Source: Brightlocal

Fifty Percent Of All Of The Millennial's "Always" Check Out Online Reviews For Businesses

Younger people understand the worth of being informed. User-generated material has an unassailable influence on consumers.

If businesses stop to consider the power of customer reviews over millennials, they will realize what they've been missing out on. Older individuals are different though, only 6% of people aged 55 or older read reviews.

Source: Brightlocal