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61% Of Regional Businesses Have A Typical Ranking Of 4 To 5 Stars
Overall 2 out of 3 businesses have exceptional and good rankings. Only 5% of companies have a score listed below 3 stars.
Source: Brightlocal
Only 6% Of Customers Don't Rely On Consumer Reviews At All
According to customer review stats, a tremendous 19 percent of customers constantly rely on online reviews and never ever a make a purchase without reading reviews initially.
Source: Statista
Almost All Customers, Who Utilize Online Reviews, Read Them Very Early In The Buying Process
Let's say you wish to buy a new automobile and there are numerous models which fit your criteria. How do you choose the very best one for you? Well, you read online reviews.
With the help of other people, you manage to choose one that works for you. That's how positive reviews convert customers into clients.
Source: Consumer Affairs
Customers Could Invest 31 Percent More With A Business That Has Excellent Reviews
Focus on this fact. The more detailed other users describe your service or product, the more cash you can charge and consumer review stats show us exactly how much more.
Source: Martech Zone
Reviews Are The 3rd Most Prominent Ranking Factor For Google's Local 3 Pack
Review signals (quantity, diversity, etc.) account for 15.44% of Google's algorithm for local ranking.
Just Google My Business signals, like distance and keywords account for 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking factors go for the local 3 pack.
Source: Moz
71% Of Millennials Search Consumer Reviews Of Expert Services
More than half of all individuals in need of a professional service turn to online reviews.
According to online reviews stats, 59% utilized online reviews to pick a medical professional or a lawyer.
Young people (age 18-35) are even more likely to hire an expert based on online reviews. Only 19% of millennials will think about working with a legal representative without any.
Source: Thomson Reuters
89% Of Shoppers Choose To Read Reviews Using Their Smartphones
Be it through an app or a mobile web browser, people choose to read reviews on their phones.
Source: Statista
Reviews Published On Twitter Can Help Boost Revenues By 6.46%
Online review stats reveal that reviews shared on Twitter, do more to grow sales than those on any other social network.
Source: Yotpo
Negative Reviews Can Boost Conversion By Up To 85 Percent
It sounds insane, but negative reviews can be a positive factor for users to spend more time on your website. According to online review data, individuals devote more than five times as long on a site when they check out negative reviews.
When there are a mix of negatives and positives, more than two thirds of users trust reviews more. An overwhelming 95 percent suspect censorship or fabricated reviews if there aren't any unfavorable ones.
Source: Reevoo
91 Percent Of Millennials Rely On Online Reviews As Much As Loved Ones
Online review stats put clients' reviews as the most credible source of recommendations. Online reviews typically carry the same weight as suggestions from loved ones.
Source: Brightlocal
70 Percent Of Customers Need To Check Out A Minimum Of 4 Reviews Before They Can Trust A Business
4 reviews may be too few. Many people read a lot more reviews to get a clear view of how business is actually doing. Do not depend on that statistic alone.
Source: Brightlocal
63.6 Percent Of Customers Visit Google To Read Reviews Of A Business
Thinking about the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and 3rd, leaving Facebook (23%) at the bottom of the list.
When it comes to trust, these online review statistics reveal the basic appeal of a website can only go so far.
Source: Review Trackers
If It Has Negative Reviews As Well, 52% Of Customers Trust An Item More
We already discussed the negative and positive reviews and their impact on consumers. However, all products have their faults, if all of a products reviews are positive, it raises red flags that perhaps the reviews are fake. Consumers expect to see some unfavorable reviews.
Source: Capterra
Software Reviews Impact Over 98 Percent Of All Buyers
18% of software buyers consider reviews to be an essential factor in the purchase procedure. Software reviews have no effect whatsoever on only 2% of customers. Two-thirds of them read more than 6 reviews to decide and 14 percent of them read more than 20 reviews.
Source: Capterra