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Reviews Published On Twitter Can Boost Online Sales By 6.46%
Online review data show that reviews shared on Twitter, do more to boost sales than those on any other social network.
Source: Yotpo
95 Percent Of Travelers Check Out Online Reviews Prior To Scheduling Travel Services
Leisure and business tourists alike read reviews to form an opinion. Business tourists read an average of 5 reviews vs. 6-7 for leisure travelers.
Source: Trust You
83% Of All Young Clients Were Asked To Give A Review Recently
Of those asked, 80% of customers did submit a review. In general, businesses have asked 66% of all customers to leave a review on their business.
Source: Brightlocal
53% Of Consumers Expect Companies To Respond Within A Week To Unfavorable Reviews
Online review statistics show that 63% of consumer reviews remain without a response. That's regrettable, due to the fact that those businesses are losing customers that way.
Source: Review Trackers
15 Percent Of Customers Do Not Trust Businesses Without Having Online Reviews
No trust means no interactions. 15 percent of potential consumers won't even think about doing business with a company they can't discover viewpoints about.
Source: Statuslabs
70% Of Consumers Choose To Discover A Business By Means Of Posts And Reviews, Instead Of Ads
Advertisements are all well and good, however it's worth attempting a different approach too. Reviews are by far the very best method to discover the truth about a service or product.
Source: Statuslabs
63.6 Percent Of Consumers Go To Google To Look For Reviews Of A Business
Considering the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and third, leaving Facebook (23%) at the end.
These online review stats reveal the general appeal of a website can just go so far when it concerns trust.
Source: Review Trackers
More Than 4 Negative Reviews About A Business Or Service Might Decrease Sales By 70 Percent
One negative review is enough for 35% of a website's visitors to decide not to buy. 3 negative reviews can cost a business 59% fewer sales.
Obviously, they can be compensated by the sheer variety of positive reviews you receive.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
Negative Reviews Can Improve Conversion By As Much As 85 Percent
It sounds crazy, however negative reviews can be a positive factor for users to devote more time on your site. According to online review data, people devote more than five times as long on a website when they read negative reviews.
When there are a mix of negatives and positives, more than two thirds of users trust reviews more. If there aren't any negative ones, a frustrating 95% suspect censorship or faked reviews.
Source: Reevoo
Users Reading Reviews On A Mobile Phone Are 127 Percent Most Likely To Make A Purchase Than Desktop Users
Mobile users choose to get things done faster. Buying decisions are made rapidly.
Online reviews are certainly persuasive, yet marketers haven't always come to appreciate the power of them.
Source: Martech Zone
88% Of Executives View Reputation Risk As A Top Business Problem
Reputation management stats suggest a business's reputation does not impact just the customers. Prospective team members also look at scores and take a look at reviews.
Source: Deloitte