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63.6% Of Customers Go To Google To Check For Reviews Of A Business
Thinking about the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and 3rd, leaving Facebook (23%) behind.
When it comes to trust, these online review statistics reveal the basic popularity of a site can just go so far.
Source: Review Trackers
Consumer Reviews On Items Are Trusted Almost 12 Times More Than The Manufacturers' Descriptions
Word-of-mouth reviews are miles ahead of the producers' description. Individuals trust other individuals viewpoints before they ever trust what the manufacturer says. The reason, producers' descriptions are basically advertisements.
Source: Martech Zone
Almost All Consumers, Who Use Online Reviews, Read Them Early In The Buying Process
Let's say you want to purchase a brand-new automobile and there are several models which fit your requirements. How do you pick the best one for you? Well, you read the reviews.
With the help of other people, you manage to pick one that works for you. That's how favorable reviews transform customers into clients.
Source: Consumer Affairs
Google Represents 57.5 Percent Of All Reviews World-wide
As can be expected, Google remains in the lead, followed by Facebook, TripAdvisor and others.
Here are the online reviews circulation rankings:
Google with 57.5%, Facebook with 19%, TripAdvisor with 8.4%, Yelp with 6.6% and Others with 8.6%.
Source: Review Trackers
Customers Might Invest 31% More With A Business That Has Great Reviews
Pay attention to this statistic. The more detailed other users describe your service or product, the more money you can charge and consumer review stats show us exactly just how much more.
Source: Martech Zone
83% Of Consumers Do Not Trust Advertising
The conventional channels to reach customers aren't as influential as they used to be. Most users who no longer trust ads choose to take notice of consumers' suggestions online.
Source: Statuslabs
53% Of Consumers Anticipate Companies To Reply Within A Week To Negative Reviews
Online review stats reveal that 63% of client reviews remain without a reply. That's regrettable, because those companies are losing clients that way.
Source: Review Trackers
91% Of Millennials Have Confidence In Online Reviews As Much As Family And Friends
Online review stats position customers' reviews as the most trustworthy source of recommendations. Online reviews typically bring the same weight as advice from family and friends.
Source: Brightlocal
The Majority Of Local Businesses Have An Average Of 39 Google Reviews
People like to share their experience after they have visited a vendor. Online review trends reveal people choose to comment if they had a favorable experience, rather than a mediocre or unfavorable one.
Source: Brightlocal
70 Percent Of Consumers Choose To Learn About A Business By Means Of Articles And Reviews, Instead Of Ads
Ads are all well and good, however it's worth attempting a different approach also. Reviews are without a doubt the best way to find the truth about a service or product.
Source: Statuslabs
Reviews Published On Twitter Can Boost Revenues By 6.46%
Online review statistics show that reviews shared on Twitter, do more to boost sales than those on any other social media platform.
Source: Yotpo
86% Of Consumers Would Consider Writing A Review For A Business
Your consumers are your most valuable resource, and it's not just because of the cash they invest at your business. They will be prepared to share it if you give them a great experience.
Source: Brightlocal
67% Of Customers Admit Reviews Are A "Extremely Important" Factor When Selecting A Solution Provider
Reviews have a huge impact on their decision when customers have to select a solution provider.
Source: DemandGenReport
United States Buyers View "Product Performance" To Be The Most Useful Information In Product Reviews
When people read reviews, they focus on various elements of the shopping experience. But according to online review stats, 60% of them are most interested in the product's performance.
Customer satisfaction, product quality and quality with time are the next couple of factors to consider for more than 50% of American clients.
Source: Statista