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Most Local Companies Have Approximately 39 Google Reviews
Individuals like to share their experience after they've gone to a supplier. Online review trends reveal people prefer to comment if they had a favorable experience, instead of a negative or mediocre one.
Source: Brightlocal
89% Of Shoppers Want To Read Reviews Using Their Cell Phones
Be it by means of an app or a mobile browser, folks choose to read reviews on their smart phones.
Source: Statista
89% Of Customers Read A Companies Responses To Reviews
Not only do a lot of consumers read the review replies, 30% of them value them highly. Almost 96% read the replies to their own reviews.
Source: Brightlocal
63.6% Of Consumers Go To Google To Check For Reviews Of A Business
Thinking about the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and third, leaving Facebook (23%) behind.
When it comes to trust, these online review statistics reveal the basic popularity of a site can just go so far.
Source: Review Trackers
Almost All Consumers, Who Use Online Reviews, Read Them Early On In The Buying Process
Let's say you want to buy a new automobile and there are a number of models which fit your requirements. How do you pick the very best one for you? Well, you read online reviews.
With the help of other customers, you quickly select a model that works for you. That's how favorable reviews convert consumers into customers.
Source: Consumer Affairs
Reviews Are The Third Most Prominent Ranking Element For Google's Local 3 Pack
Review signals (quantity, diversity, and so on) account for 15.44% of Google's algorithm for local ranking.
Just Google My Business signals, like proximity and keywords account for 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking elements go for the local 3 pack.
Source: Moz
71% Of Millennials Browse Customer Reviews Of Professional Services
Over half of all individuals in need of a professional service turn to online reviews.
According to online reviews data, 59% used online reviews to select a legal representative or a doctor.
Young people (age 18-35) are a lot more inclined to work with a professional based upon online reviews. Just 19% of millennials will consider working with an attorney without any.
Source: Thomson Reuters
53% Of Americans Consider Product Reviews And Scores As The Most Important Part Of Online Shopping.
Today's consumers are wary and desire the best bang for their buck. It's not surprising that that they consider reading reviews as a big part of the buying decision.
Source: Statista
95 Percent Of Travelers Check Out Online Reviews Prior To Scheduling Travel Services
Leisure and business travelers alike check out reviews to form a viewpoint. Business tourists read an average of 5 reviews vs. 6-7 for leisure tourists.
Source: Trust You
Online Reviews Impact 67.7% Of Consumer Buying Decisions
More than 2 thirds of buyers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.
Source: Moz
Only 6% Of Customers Do Not Trust Client Reviews At All
According to customer review stats, a massive 19 percent of consumers constantly trust online reviews and never a make a purchase without reading reviews.
Source: Statista
61% Of Regional Businesses Have An Average Ranking Of 4 Or 5 Stars
Typically two thirds of businesses have excellent and awesome ratings. Only 5% of businesses have a rating listed below three stars.
Source: Brightlocal
83% Of All Younger People Were Invited To Leave A Review Recently
Of those invited, 80% of clients did leave a review. In general, businesses have actually asked 66% of all clients to post a review on their company.
Source: Brightlocal
77% Of Clients Don't Rely On Reviews That Are Older Than 3 Months
Consumers don't care how good your product or service was in the past. Part of why online reviews matter is due to the fact that they are fresh and relevant.
Consumers know businesses lose their touch all the time, which is why the majority of them find older reviews unimportant.
It is for this reason that companies should to be continuously asking for reviews.
Source: Statuslabs