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Most Best Selling Items Have A Typical Rating Of 4.2 To 4.7
You can't make everyone happy, which is why perfect 5 star ratings are suspicious. That's why it is unnatural to get perfect 5 star ratings.
According to client rating stats, conversion rates start to decrease as scores rise above 4.7.
Source: Spiegel Research Center
Consumer Reviews On Products Are Trusted Almost 12 Times More Than The Manufacturers' Descriptions
Word-of-mouth reviews are miles ahead of the makers' description. Individuals trust other peoples opinions before they ever trust what the manufacturer says. The reason, manufacturers' descriptions are generally advertisements.
Source: Martech Zone
88% Of Executives Regard Reputation Risk As A Leading Business Concern
Reputation management statistics suggest a business's reputation doesn't impact simply the consumers. Potential team members likewise look at ratings and read reviews.
Source: Deloitte
Google Represents 57.5 Percent Of All Reviews World Wide
Google is in the lead here, followed by Facebook as a far-off second.
These the online reviews distribution rankings:
Google with 57.5%, Facebook with 19%, TripAdvisor with 8.4%, Yelp at 6.6% and Others at 8.6%.
Source: Review Trackers
More Than 4 Negative Reviews About A Company Or Product May Decrease Sales By 70%
One negative review suffices for 35 percent of a site's visitors to decide not to buy. 3 negative reviews can cost a business 59 percent fewer sales.
Obviously, they can be compensated by the sheer variety of positive reviews you receive.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
91 Percent Of Millennials Depend On Online Reviews As Much As Loved Ones
Online review stats position consumers' reviews as the most reliable source of recommendations. Online reviews usually bring the exact same weight as suggestions from family and friends.
Source: Brightlocal
The Typical Review Word Count Has Actually Become 65% Shorter Since 2010
As of late reviews are much shorter, simpler, and more straight to the point. The word count of a review in 2019 is comparable to that of a twitter tweet.
Source: Review Trackers
67% Of Customers Suggest Reviews Are A "Extremely Crucial" Factor When Picking A Solution Provider
When customers need to pick a service provider, reviews have a huge influence on their decision.
Source: DemandGenReport
73% Of Customers Believe Customer Reviews Are More Crucial Than Star And Number Ratings
Online review stats make it clear people aren't pleased with ratings alone.
Written reviews make the statistics appear more authentic which is what the potential consumers are searching for. Nearly a third of customers state composed reviews are the only function that makes them believe the sites' reviews are pertinent and helpful.
Source: Fan and Fuel
53% Of Americans Consider Product Reviews And Scores As The Most Important Part Of The Online Shopping Experience In 2018.
Today's shoppers are wary and want the very best bang for their dollar. It's no surprise that they consider reading reviews as a huge part of the purchasing decision.
Source: Statista
Negative Reviews Can Improve Conversion By As Much As 85%
It sounds insane, but negative reviews can be a positive factor for users to devote more time on your site. According to online review statistics, individuals spend more than five times as long on a website when they read negative reviews.
When there are a mix of negatives and positives, more than two thirds of users trust reviews more. If there aren't any unfavorable ones, an overwhelming 95% suspect censorship or faked reviews.
Source: Reevoo