One-half Of All Millennial's "Constantly" Read Online Reviews For Businesses

Younger people understand the worth of being informed. User-generated material has an unassailable effect on consumers.

They will recognize what they've been missing out on if businesses stop to consider the power of client reviews over millennials. Older people are various though, only 6% of individuals aged 55 or older check out reviews.

Source: Brightlocal

The Typical Review Word Count Has Gotten 65% Shorter Since 2010

At the present time reviews are much shorter, easier, and more straight to the point. The word count of a review in 2019 is typical to that of tweet on twitter.

Source: Review Trackers

54% Of Americans Pay The Most Attention To The Average Star Ranking Of A Local Business

The star ranking is the first thing customers see. Still, users pay attention to other elements also, like the amount, recency, length, and sentiment of reviews. Each of these alone influences more than a 3rd of United States customers.

Source: Statista

86 Percent Of Customers Would Think About Writing A Review For A Business

Your customers are your most valuable resource, and it's not just because of the cash they invest at your business. They will be willing to share it if you provide them a good experience.

Source: Brightlocal

Online Item Reviews About An Item Can Improve Its Conversion Rate By More Than 270 Percent

User review statistics reveal the purchase probability for a product with 5 reviews is 270% higher than the same item without reviews.

Source: Spiegel Research Center

Only 44 Percent Of Local Companies Have Claimed Their Google My Business Listing

That's 56% of your competition that aren't making the most of their listing.

While business listings on the major review platforms are totally free, a surprisingly low number of companies actually use them.

Although we now understand why consumer reviews are so effective, a lot of businesses apparently don't.

Source: LsaInsider

Online Reviews Affect 67.7% Of Customer Buying Decisions

More than 2 thirds of buyers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.

Source: Moz

67% Of Customers Report Reviews Are A "Extremely Crucial" Factor When Picking A Service Provider

Reviews have a huge impact on their decision when consumers have to choose a solution provider.

Source: DemandGenReport

Consumers Might Invest 31% More With A Business That Has Fantastic Reviews

Take note of this fact. The better other users explain your services or product, the more money you can charge and consumer review stats reveal to us precisely just how much more.

Source: Martech Zone

Facebook Reviews Affect More Than 50 Percent Of Consumers' Purchasing Decisions

Facebook is currently the most popular social media which can also affect our purchasing decisions.

According to social media reviews stats, Facebook affects over half of users' purchase choices.

If it has favorable reviews, Facebook reviews stats reveal that four out of 5 users are likely to rely on a local business.

Source: RevLocal

60 Percent Of Consumers Seek Advice From Blog And Social Media Reviews On Their Cell Phones Before Shopping

In-store purchasing is affected substantially by blogs and reviews on social media. With males being two times as likely to be affected than ladies.

Reviews and ranking stats reveal individuals value the opinion of peers more than any other material.

Source: Collective Bias

63.6% Of Customers Go To Google To Read Reviews Of A Business

Considering the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and third, leaving Facebook (23%) behind.

When it comes to trust, these online review stats show the general popularity of a site can just go so far.

Source: Review Trackers

Almost All Customers, Who Use Online Reviews, Read Them Very Early In The Buying Process

Let's say you wish to buy a brand-new car and there are several models which fit your criteria. How do you choose the best one for you? Well, you read reviews.

With the help of other customers, you manage to choose one that works for you. That's how favorable reviews transform customers into clients.

Source: Consumer Affairs

74% Of Local Businesses Have At Least 1 Google Review

One review is far from adequate to enhance your site's SERP ranking.

Looking at online scores statistics, we found out that a business needs to have a minimum of 40 reviews before clients "Award" it with a star.

Source: Brightlocal

70 Percent Of Consumers Need To Read At Least Four Reviews Before They Can Trust A Business

Four reviews may be too few. Many people read a lot more reviews to get an idea of how the business is in fact doing. Do not depend upon that figure alone.

Source: Brightlocal