53% Of Americans Consider Product Reviews And Rankings As The Most Important Part Of Online Shopping.

Today's shoppers are smart and want the best bang for their dollar. It's no wonder that they consider reading reviews as a huge part of the buying decision.

Source: Statista

88% Of Executives Consider Reputation Risk As A Top Business Problem

Reputation management stats show a business's reputation does not impact just the consumers. Potential employees likewise take a look at scores and read reviews.

Source: Deloitte

Just 44% Of Local Companies Have Claimed Their Google My Business Listing

That's 56% of your competition that aren't taking advantage of their listing.

While business listings on the significant review platforms are complimentary, a surprisingly low number of businesses actually utilize them.

Although we now know why client reviews are so effective, the majority of businesses apparently do not.

Source: LsaInsider

If It Has Less Than A 4 Star Score, More Than Half Of Consumers Won't Utilize A Company

This stat is one of many that highlight the importance of online scores. Now that news of client satisfaction travels this fast, keeping your clients delighted is more vital than ever.

57% of customers have looked for business with more than 4 stars in 2018, which is up from 48% in 2017.

Furthermore, 11% looked only for organizations with a best five star score.

Source: Brightlocal

Customer Reviews On Products Are Trusted Practically 12 Times More Than The Makers' Descriptions

Word-of-mouth reviews are miles ahead of the manufacturers' description. Individuals trust other individuals opinions before they ever trust what the manufacturer says. The reason, makers' descriptions are basically advertisements.

Source: Martech Zone

73% Of Customers Think Client Reviews Are More Important Than Star And Number Ratings

Online review statistics make it clear people aren't pleased with ratings alone.

Customer reviews make the statistics appear more genuine which is what the potential consumers are searching for. Nearly a third of consumers say written reviews are the only function that makes them believe the sites' reviews are helpful and pertinent.

Source: Fan and Fuel

60 Percent Of Consumers Refer To Blog And Social Media Reviews On Their Mobile Phones Prior To Shopping

In-store purchasing is affected substantially by blogs and reviews on social networks. With males being two times as likely to be influenced than women.

Reviews and ranking stats reveal individuals value the viewpoint of peers more than any other material.

Source: Collective Bias

52% Of Consumers Rely On A Product More If It Has Negative Reviews As Well

We already touched upon the positive and negative reviews and their effect on consumers. Nevertheless, all products have their faults, it raises red flags that perhaps the reviews are phony if all of a products reviews are favorable. People expect to see some unfavorable reviews.

Source: Capterra

77% Of Customers Would Most Likely Leave A Review If They Were Asked

More than a 35% would submit a review to notify others about their customer experience and 24% would undoubtedly direct their review to the company itself.

Over a 26% would want to submit a review to assist other people with their choice making process.

Source: Podium

70% Of Consumers Need To Check Out At Least 4 Reviews Before They Can Rely On A Business

Four reviews may be too few. The majority of people check out many more reviews to get an idea of how the business is in fact doing. Do not depend on that fact alone.

Source: Brightlocal

86% Of Customers Would Think About Writing A Review For A Business

Your clients are your most valuable resource, and it's not just because of the cash they invest at your business. They will be ready to share it if you give them a great experience.

Source: Brightlocal

63.6 Percent Of Customers Visit Google To Look For Reviews Of A Business

Thinking about the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and 3rd, leaving Facebook (23%) last.

These online review stats reveal the general appeal of a website can just go so far when it concerns trust.

Source: Review Trackers

Reviews Are The Most Essential Part Of The Purchase Choice For Over 90% Of US Consumers

24% of US buyers consider reviews as 'extremely influential'.

To highlight the significance of online reviews and scores, did you know that 81% of consumers will pay more for a product with reviews and those exact same consumers are also happy to accept slower shipping times for such products.

Source: Turntonetworks

30% Of Consumers Feel Positive About A Business Which Answers Online Reviews

Corresponding with your consumers establishes trust. Even something as basic as responding to their reviews and remarks can make them feel valued.

As you might anticipate, clients who feel this way are happy to invest more cash with a business.

Source: Statuslabs

Many Local Businesses Have An Average Of 39 Google Reviews

Individuals like to share their experience after they have visited a vendor. Online review trends show individuals choose to comment if they had a favorable experience, rather than a unfavorable or mediocre one.

Source: Brightlocal

Half Of All Of The Millennial's "Always" Read Online Reviews For Businesses

More youthful people understand the value of being informed. User-generated material has an unassailable effect on consumers.

They will realize what they've been missing out on if businesses stop to consider the power of client reviews over millennials. Older people are different though, only 6% of individuals aged 55 or older read reviews.

Source: Brightlocal

49% Of Consumers Consider The Quantity Of Online Reviews As A Necessary Factor In Their Buying Decision

Customers value not just the quality or nature of the reviews, but they consider their number and recency also.

The share of customers, who take notice of the variety of reviews is currently at 46%.

Source: Brightlocal

Over Half Of Individuals Aged 25-34 Gave Reviews

According to Statista, the more youthful generations are apparently the more vocal ones.

Source: Statista