70 Percent Of Consumers Prefer To Discover A Business Through Short Articles And Reviews, Instead Of Ads

Ads are all well and good, however it's worth trying a different approach also. Reviews are by far the very best way to find the truth about a service or product.

Source: Statuslabs

88% Of Executives View Reputation Risk As A Leading Business Concern

Reputation management statistics show a company's reputation doesn't affect simply the customers. Potential employees likewise look at scores and read reviews.

Source: Deloitte

More Than Four Negative Reviews About A Company Or Product May Decrease Sales By 70 Percent

One negative review suffices for 35% of a site's visitors to choose not to purchase. 3 negative reviews can cost a business 59 percent less sales.

Of course, they can be compensated by the large variety of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

30% Of Clients Feel Comfortable With A Company Which Responds To Online Reviews

Corresponding with your customers creates trust. Even something as basic as reacting to their reviews and comments can make them feel appreciated.

As you may anticipate, customers who feel this way are going to invest more cash with a business.

Source: Statuslabs

67% Of Customers Report Reviews Are A "Very Crucial" Factor When Choosing A Service Provider

Reviews have an enormous effect on their decision when clients have to select a solution provider.

Source: DemandGenReport

60 Percent Of Customers Consult Blog And Social Network Reviews On Their Mobile Devices Before Shopping

In-store shopping is affected substantially by blogs and reviews on social media. With males being twice as likely to be affected than ladies.

Reviews and rating statistics reveal individuals value the viewpoint of peers more than any other content.

Source: Collective Bias

Buyers Reading Reviews On A Mobile Device Are 127% Most Likely To Purchase Than Desktop Users

Mobile users prefer to get things done faster. Therefore, buying decisions are made rapidly.

Online reviews are obviously persuasive, yet marketers have not necessarily come to appreciate the power of them.

Source: Martech Zone

91 Percent Of Millennials Trust Online Reviews As Much As Loved Ones

Online review statistics position customers' reviews as the most credible source of recommendations. Online reviews usually carry the very same weight as guidance from friends and family.

Source: Brightlocal

Fifty Percent Of All Of The Millennial's "Constantly" Read Online Reviews For Businesses

More youthful individuals understand the worth of being informed. User-generated material has an unassailable influence on customers.

If businesses think of the power of consumer reviews over millennials, they will realize what they've been missing out on. Older people are different though, only 6% of individuals aged 55 or older check out reviews.

Source: Brightlocal

Just 6 Percent Of Consumers Do Not Rely On Customer Reviews At All

According to client review statistics, a massive 19% of customers constantly rely on online reviews and never ever a make a purchase without reading reviews.

Source: Statista

89% Of Customers Prefer To Read Reviews Using Their Smart Devices

Be it via an app or a mobile web browser, people today choose to read reviews on their cell phones.

Source: Statista

Consumer Reviews On Products Are Trusted Practically 12 Times More Than The Makers' Descriptions

Word-of-mouth reviews are miles ahead of the makers' description. People trust other peoples opinions before they ever trust what the manufacturer says. The reason, makers' descriptions are essentially ads.

Source: Martech Zone

86% Of Customers Would Think About Writing A Review For A Business

Your consumers are your most valuable resource, and it's not only because of the cash they invest at your business. If you give them a good experience, they will want to share it.

Source: Brightlocal

70 Percent Of Consumers Need To Read At Least Four Reviews Before They Can Trust A Business

4 reviews may be too few. Many people read a lot more reviews to get a clear view of how the business is actually doing. Don't depend upon that statistic alone.

Source: Brightlocal

Reviews Published On Twitter Can Increase Revenues By 6.46%

Online review statistics show that reviews shared on Twitter, do more to boost sales than those on any other social media platform.

Source: Yotpo

98 Percent Of Yelp's Visitors Bought From A Business They Found On The Website

Generally, 142 million consumers visit Yelp each month. If you haven't claimed your complimentary Yelp business page, this is as great a time as any.

Source: RevLocal

Reviews Are The Third Most Prominent Ranking Factor For Google's Local 3 Pack

Review signals (amount, variety, and so on) represent 15.44% of Google's algorithm for local ranking.

Google My Business signals, like proximity and keywords account for 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking elements go for the local 3 pack.

Source: Moz

If A Company Takes Care Of Problems Quickly And Efficiently, 95% Of Disappointed Customers Will Go Back To A Company

Consumers do not anticipate you to be perfect. They do expect you to fix things when they go wrong. If there's absolutely nothing else a business can do to resolve a concern, a simple coupon can say "We are sorry" in a more appealing way.

Source: SocialMediaToday