When Buying Home Electronics, 88% Of Americans Declared That Product Reviews Were The Most Prominent Element

Data reveal that reviews were more effective than TV ads at 37%, social networks at 23% and display ads at 49%.

Source: Statista

67% Of Consumers Admit Reviews Are A "Extremely Crucial" Factor When Choosing A Solution Provider

When customers have to select a solution provider, reviews have a massive impact on their decision.

Source: DemandGenReport

Google Accounts For 57.5 Percent Of All Reviews All Over The World

As can be anticipated, Google is in the lead, followed by Facebook, TripAdvisor and others.

Here are the online reviews distribution rankings:

Google at 57.5%, Facebook with 19%, TripAdvisor at 8.4%, Yelp with 6.6% and Others at 8.6%.

Source: Review Trackers

90 Percent Of Users Require Less Than 10 Reviews To Form A Viewpoint About A Business

You know what people state about impressions, right?

Users get their first impression of your businesses through reviews. Typically through less than 10 of them.

If you don't have reviews on your website, consider asking your visitors to compose one.

Source: Martech Zone

61 Percent Of Local Businesses Have An Average Ranking Of 4 Or 5 Stars

Generally two thirds of companies have great and awesome rankings. Just 5% of businesses have a ranking listed below three stars.

Source: Brightlocal

Customer Reviews On Products Are Trusted Practically 12 Times More Than The Makers' Descriptions

Word-of-mouth reviews are miles ahead of the manufacturers' description. Individuals trust other peoples opinions before they ever trust what the manufacturer states. The reason, producers' descriptions are basically ads.

Source: Martech Zone

30% Of Customers Feel Positive About A Company Which Responds To Online Reviews

Staying connected with your customers builds their trust. Even something easy like responding to their reviews and comments can make them feel valued.

As you might anticipate, customers who feel this way are more willing to invest more cash with a business.

Source: Statuslabs

Reviews Are The Third Most Prominent Ranking Factor For Google's Local 3 Pack

Review signals (quantity, variety, etc.) account for 15.44% of Google's algorithm for local ranking.

Google My Business signals, like distance and keywords represent 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking elements go for the local 3 pack.

Source: Moz

More Than 4 Negative Reviews About A Business Or Service May Reduce Sales By 70 Percent

One negative review is enough for 35% of a website's visitors to choose not to purchase. Three negative reviews can cost a business 59% less sales.

Of course, they can be compensated by the large number of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

89% Of Customers Choose To Read Reviews Using Their Smartphones

Be it by means of an app or a mobile browser, customers choose to read reviews on their mobile devices.

Source: Statista

Reviews Are The Most Essential Part Of The Purchase Choice For Over 90% Of United States Customers

24% of US shoppers consider reviews as 'incredibly influential'.

To highlight the value of online reviews and ratings, did you understand that 81 percent of customers will pay more for a product with reviews and those exact same consumers are also happy to accept slower shipping times for such products.

Source: Turntonetworks

Half Of All Millennial's "Constantly" Read Online Reviews For Businesses

More youthful people understand the value of being informed. User-generated material has an unassailable influence on customers.

If businesses think of the power of client reviews over millennials, they will realize what they've been losing out on. Older individuals are different though, only 6% of individuals aged 55 or older check out reviews.

Source: Brightlocal

Facebook Reviews Impact More Than 50% Of Consumers' Purchasing Decisions

Facebook is presently the most popular social network which can likewise influence our buying decisions.

According to social media reviews statistics, Facebook affects over half of users' purchase choices.

Facebook reviews stats expose that four out of 5 users are more likely to rely on a local business if it has positive reviews.

Source: RevLocal

The Majority Of Individuals Aged 25-34 Gave Reviews

According to Statista, the more youthful generations are obviously the more opinionated ones.

Source: Statista

Online Item Reviews About An Item Can Amplify Its Conversion Rate By A Staggering 270%

User review stats reveal the purchase probability for a product with five reviews is 270% higher than the very same product without reviews.

Source: Spiegel Research Center

77% Of Buyers Don't Rely On Reviews That Are Older Than Three Months

Consumers don't care how good your service or product was in the past. Because they are fresh and relevant, is part of why online reviews matter.

Customers understand businesses lose their touch all the time, which is why the majority of them find older reviews irrelevant.

It is for this reason that companies ought to be continuously requesting reviews.

Source: Statuslabs

Just 44 Percent Of Local Companies Have Claimed Their Google My Business Listing

That's 56% of your competition that aren't benefiting from their listing.

While business listings on the significant review platforms are totally free, a surprisingly low number of companies in fact utilize them.

Although we now know why customer reviews are so effective, the majority of businesses obviously do not.

Source: LsaInsider

The Majority Of Local Companies Have Approximately 39 Google Reviews

Individuals like to share their experience after they have gone to a vendor. Online review trends show individuals choose to comment if they had a favorable experience, instead of a mediocre or unfavorable one.

Source: Brightlocal