Unfavorable Reviews Can Increase Conversion By As Much As 85 Percent

It sounds crazy, but negative reviews can be a positive force for users to spend more time on your website. According to online review statistics, individuals spend more than 5 times as long on a site when they check out negative reviews.

More than two thirds of users trust reviews more when there are a mix of positives and negatives. If there aren't any negative ones, a frustrating 95% suspect censorship or fabricated reviews.

Source: Reevoo

Most Local Businesses Have Approximately 39 Google Reviews

People like to share their experience after they've gone to a vendor. Online review trends reveal people prefer to comment if they had a favorable experience, instead of a mediocre or unfavorable one.

Source: Brightlocal

A Single Business Review Can Lift Its Conversions By 10 Percent

Online review stats show user-generated material can do wonders in terms of conversions.

A single review can have an enormous influence on your business.

A hundred reviews can increase your conversion rates by as much as 37%. 2 hundred can provide a mind-blowing 44% increase.

Source: RevLocal

60 Percent Of Consumers Check Out Blog And Social Media Reviews On Their Mobile Devices Prior To Shopping

In-store purchasing is influenced substantially by blogs and reviews on social networks. With men being twice as likely to be affected than women.

Reviews and ranking stats show people value the viewpoint of peers more than any other content.

Source: Collective Bias

More Than 4 Negative Reviews About A Company Or Service May Decrease Sales By 70%

One negative review is enough for 35% of a site's visitors to choose not to buy. Three negative reviews can cost a business 59 percent fewer sales.

Naturally, they can be compensated by the sheer number of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

54% Of Americans Pay The Most Attention To The Average Star Score Of A Local Business

The star score is the first thing consumers see. Still, users take notice of other factors also, like the quantity, recency, length, and belief of reviews. Each of these alone influences more than a third of US consumers.

Source: Statista

15% Of Clients Do Not Trust Businesses Without Having Online Reviews

No trust means no interactions. 15% of prospective customers will not even think about working with a business they can't find viewpoints about.

Source: Statuslabs

77% Of Users Don't Trust Reviews That Are Older Than Three Months

Clients don't care how great your service or product was in the past. Part of why online reviews matter is because they are relevant and fresh.

Customers know businesses lose their touch all the time, which is why the majority of them find older reviews unimportant.

It is for this reason that companies need to be continuously asking for reviews.

Source: Statuslabs

72 Percent Of Consumers Won't Take Action Before They Check Out Some Reviews

Irrespective of how alluring your marketing is, you still need client reviews. There's no skirting around it. Customers are still willing to hear you out, but they trust other individuals more.

Source: My Testimonial Engine

Just 44 Percent Of Local Businesses Have Claimed Their Google My Business Listing

That's 56 percent of your competition that aren't making the most of their listing.

While business listings on the major review platforms are free, a remarkably low number of companies in fact make use of them.

Although we now know why client reviews are so powerful, the majority of businesses obviously do not.

Source: LsaInsider

67% Of Customers Say Reviews Are A "Extremely Crucial" Factor When Choosing A Solution Provider

Reviews have a massive impact on their decision when consumers have to select a solution provider.

Source: DemandGenReport

71% Of Millennials Browse Customer Reviews Of Expert Services

More than half of all people in need of a professional service rely on online reviews.

According to online reviews data, 59% utilized online reviews to pick a physician or an attorney.

Young people (age 18-35) are a lot more likely to employ a professional based on online reviews. Just 19% of millennials will think about hiring an attorney without any.

Source: Thomson Reuters

63.6% Of Consumers Check Out Google To Read Reviews Of A Business

Thinking about the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and third, leaving Facebook (23%) behind.

These online review stats reveal the general appeal of a website can just go so far when it concerns trust.

Source: Review Trackers

49% Of Consumers Consider The Quantity Of Online Reviews As An Important Factor In Their Buying Decision

Customers value not only the quality or nature of the reviews, but they consider their quantity and recency also.

The share of consumers, who take note of the number of reviews is presently at 46 percent.

Source: Brightlocal

82% Of Customers Visit Review Websites Due To The Fact That They Want To Acquire A Product Or A Service And Want To Get The Truth About The Businesses Product Or Services.

Users come due to the fact that they have actually already formed a purchase decision. The majority of them (89 percent) purchase within a week of their visit.

Source: RevLocal

Facebook Reviews Affect More Than 50% Of Consumers' Buying Decisions

Facebook is presently the most popular social media which can also influence our buying decisions.

According to social reviews statistics, Facebook affects the majority of users' purchase choices.

If it has favorable reviews, Facebook reviews statistics reveal that four out of 5 users are more likely to rely on a local business.

Source: RevLocal

98% Of Yelp's Site Visitors Bought From A Business They Found On The Site

Usually, 142 million customers go to Yelp every month. This is as excellent a time as any if you haven't claimed your complimentary Yelp business page.

Source: RevLocal

American Shoppers Consider "Product Performance" To Be The Most Valuable Detail In Product Reviews

They focus on various aspects of the shopping experience when individuals read reviews. But according to online review statistics, 60% of them are most interested in the product's performance.

Client satisfaction, product quality and quality over time are the next couple of considerations for more than 50% of US consumers.

Source: Statista