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49 Percent Of Customers Consider The Number Of Online Reviews As A Vital Consideration Of Their Buying Decision
Consumers value not just the quality or nature of the reviews, however they consider their quantity and recency also.
The share of customers, who take notice of the number of reviews is currently at 46 percent.
Source: Brightlocal
54% Of Americans Pay The Most Attention To The Typical Star Ranking Of A Local Company
The star ranking is the first thing consumers see. Still, users pay attention to other factors also, like the quantity, recency, length, and belief of reviews. Each of these alone influences more than a third of United States consumers.
Source: Statista
Software Reviews Impact Over 98 Percent Of All Purchasers
18 percent of software purchasers consider reviews to be an important factor in the purchase process. Software application reviews have no effect whatsoever on only 2% of consumers. Two thirds of them read more than six reviews to make up their mind and 14% of them read more than 20 reviews.
Source: Capterra
67% Of Customers Report Reviews Are A "Extremely Important" Factor When Selecting A Service Provider
Reviews have an enormous impact on their decision when customers have to choose a service provider.
Source: DemandGenReport
Facebook Reviews Affect More Than 50 Percent Of Consumers' Buying Decisions
Facebook is currently the most popular social network which can likewise affect our purchasing decisions.
According to social reviews stats, Facebook affects the majority of users' purchase choices.
If it has favorable reviews, Facebook reviews statistics reveal that 4 out of five users are most likely to rely on a local business.
Source: RevLocal
89% Of Individuals Want To Read Reviews On Their Smartphones
Be it via an app or a mobile internet browser, customers prefer to read reviews on their mobile devices.
Source: Statista
Buyers Reading Reviews On A Mobile Device Are 127 Percent More Likely To Purchase Than Desktop Users
Mobile users prefer to get things done quicker. Purchasing decisions are made quickly.
Online reviews are obviously convincing, yet marketers have not always come to appreciate the power of them.
Source: Martech Zone
70% Of Customers Need To Check Out A Minimum Of Four Reviews Before They Can Rely On A Business
Four reviews may be too few. Many people read a lot more reviews to get a better idea of how business is in fact doing. Do not depend upon that statistic alone.
Source: Brightlocal
Online Reviews Impact 67.7% Of Consumer Purchasing Decisions
More than 2 thirds of consumers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.
Source: Moz
Reviews Are The Third Most Influential Ranking Factor For Google's Local 3 Pack
Review signals (amount, variety, and so on) account for 15.44% of Google's algorithm for local ranking.
Google My Business signals, like proximity and keywords represent 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking aspects go for the local 3 pack.
Source: Moz
83% Of All Younger People Were Asked To Submit A Review Recently
Of those asked, 80% of customers did leave a review. Overall, companies have actually asked 66% of all customers to submit a review on their business.
Source: Brightlocal
63.6% Of Customers Go To Google To Look For Reviews Of A Business
Thinking about the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and 3rd, leaving Facebook (23%) at the end.
These online review stats reveal the general popularity of a website can just go so far when it pertains to trust.
Source: Review Trackers