Over Half Of Clients Aged 25-34 Posted Reviews

According to Statista, the younger generations are reportedly the more vocal ones.

Source: Statista

More Than Four Negative Reviews About A Company Or Product Might Reduce Sales By 70%

One negative review suffices for 35 percent of a site's visitors to decide not to purchase. Three negative reviews can cost a business 59% less sales.

Of course, they can be compensated by the large variety of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

If A Company Makes An Effort To Resolve Issues Quickly And Efficiently, 95% Of Dissatisfied Consumers Will Go Back To A Business

Customers don't anticipate you to be perfect. When things go wrong, they do anticipate you to resolve things. If there's absolutely nothing else a company can do to resolve a problem, a simple coupon can say "We are sorry" in a more enticing way.

Source: SocialMediaToday

Almost All Customers, Who Use Online Reviews, Read Them Early In The Purchasing Process

Let's say you wish to purchase a brand-new car and there are a number of models which fit your requirements. How do you choose the best one for you? Well, you read online reviews.

With the help of other people, you manage to pick a model that works for you. That's how positive reviews transform customers into customers.

Source: Consumer Affairs

Just 44% Of Local Businesses Have Actually Accepted Their Google My Business Listing

That's 56 percent of your competition that aren't making the most of their listing.

While business listings on the significant review platforms are totally free, a surprisingly low number of companies in fact utilize them.

Although we now know why consumer reviews are so effective, many businesses obviously do not.

Source: LsaInsider

54% Of Americans Pay The Most Attention To The Typical Star Score Of A Local Company

The star rating is the first thing customers see. Still, users take notice of other elements also, like the quantity, recency, length, and belief of reviews. Each of these alone affects more than a third of United States consumers.

Source: Statista

88% Of Executives Regard Reputation Risk As A Leading Business Problem

Reputation management stats indicate a business's reputation doesn't impact just the customers. Potential employees likewise look at ratings and take a look at reviews.

Source: Deloitte

Unfavorable Reviews Can Boost Conversion By Up To 85%

It sounds crazy, however negative reviews can be a positive factor for users to spend more time on your website. According to online review data, people devote more than five times as long on a site when they read negative reviews.

When there are a mix of positives and negatives, more than two thirds of users trust reviews more. If there aren't any negative ones, an overwhelming 95% suspect censorship or fabricated reviews.

Source: Reevoo

Online Reviews Affect 67.7% Of Customer Purchasing Decisions

More than two thirds of buyers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.

Source: Moz

70% Of Consumers Choose To Find Out About A Business By Means Of Short Articles And Reviews, Instead Of Ads

Advertisements are all well and good, however it's worth trying a different approach as well. Reviews are without a doubt the very best method to discover the truth about a product or service.

Source: Statuslabs

95% Of Travelers Check Out Online Reviews Prior To Reserving Travel Related Services

Leisure and business travelers alike check out reviews to form an opinion. Business tourists check out an average of 5 reviews vs. 6-7 for leisure tourists.

Source: Trust You

Consumers Might Invest 31% More With A Business That Has Fantastic Reviews

Take notice of this fact. The more detailed other users explain your product or service, the more money you can charge and consumer review statistics show us precisely how much more.

Source: Martech Zone

If It Has Negative Reviews As Well, 52% Of Consumers Trust An Item More

We already touched upon the negative and positive reviews and their effect on consumers. Nevertheless, all products have their faults, it raises red flags that perhaps the reviews are fake if all of a products reviews are favorable. People anticipate to see some negative reviews.

Source: Capterra

83% Of Clients Don't Trust Advertising

The traditional channels to reach consumers aren't as influential as they utilized to be. Most users who no longer trust ads choose to take notice of consumers' recommendations online.

Source: Statuslabs