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49% Of Consumers Consider The Number Of Online Reviews As An Essential Factor In Their Buying Decision
Customers value not just the quality or nature of the reviews, however they consider their number and recency also.
The share of customers, who focus on the number of reviews is currently at 46 percent.
Source: Brightlocal
95% Of Unsatisfied Customers Will Return To A Company If A Company Deals With Issues Quickly And Effectively
Customers don't expect you to be perfect. They do expect you to fix things when they go wrong. If there is absolutely nothing else a company can do to deal with an issue, a simple coupon can say "We are sorry" in a more enticing way.
Source: SocialMediaToday
More Than Half Of Customers Won't Use An Organisation If It Has Less Than A 4 Star Ranking
This stat is one of many that illustrate the importance of online ratings. Now that news of consumer satisfaction travels this fast, keeping your customers pleased is more crucial than ever.
57% of customers have looked for business with more than 4 stars in 2018, which is up from 48 percent in 2017.
11% looked only for services with an ideal five star score.
Source: Brightlocal
63.6% Of Consumers Go To Google To Look For Reviews Of A Business
Considering the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and 3rd, leaving Facebook (23%) last.
When it comes to trust, these online review statistics show the basic appeal of a site can only go so far.
Source: Review Trackers
91% Of Companies Believe The Company's Star Rating Can Determine Whether They Win Or Lose A Potential Employee
The 86% of companies doubt the integrity of online reviews. Nevertheless, they understand the huge impact user scores have on their business. Undesirable client or employee reviews can affect 90% of job seekers.
Source: Career Arc
77% Of Users Don't Trust Reviews That Are Older Than 3 Months
Consumers don't care how good your product or service was in the past. Part of why online reviews matter is because they are fresh and relevant.
Customers understand businesses lose their touch all the time, which is why the majority of them consider older reviews unimportant.
It is for this reason that companies need to be constantly requesting reviews.
Source: Statuslabs
90 Percent Of Customers Require Less Than 10 Reviews To Form An Opinion About A Business
You understand what people state about impressions, right?
Users get their impression of your businesses through reviews. Usually through less than 10 of them.
Think about asking your visitors to write one if you do not have reviews on your website.
Source: Martech Zone
Over Half Of Shoppers Aged 25-34 Wrote Reviews
According to Statista, the more youthful generations are surprisingly the more opinionated ones.
Source: Statista
77% Of Consumers Would Definitely Submit A Review If They Were Asked
More than a 35% would leave a review to advise others about their consumer experience and 24% would probably direct their review to the company itself.
Over a 26% would want to submit a review to help other individuals with their decision making process.
Source: Podium
53% Of Consumers Anticipate Companies To Respond Within A Week To Negative Reviews
Online review statistics prove that 63% of consumer reviews stay without a reaction. That's regrettable, due to the fact that those companies are losing consumers that way.
Source: Review Trackers
A Lone Business Review Can Lift Its Conversions By 10%
Online review statistics show user-generated material can do miracles in terms of conversions.
A single review can have a substantial influence on your business.
A hundred reviews can boost your conversion rates by as much as 37 percent. Two hundred can supply a mind-blowing 44% boost.
Source: RevLocal
More Than 4 Negative Reviews About A Company Or Service May Reduce Sales By 70 Percent
One negative review is enough for 35% of a website's visitors to choose not to buy. Three negative reviews can cost a business 59 percent less sales.
Of course, they can be compensated by the sheer number of positive reviews you receive.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
70 Percent Of Customers Prefer To Find Out About A Business Through Articles And Reviews, Rather Than Ads
Ads are all well and good, however it deserves trying a different approach too. Reviews are by far the best method to find the truth about a product or service.
Source: Statuslabs