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52% Of Customers Trust A Product More If It Has Negative Reviews Too
We already discussed the positive and negative reviews and their impact on customers. However, all products have their faults, it raises red flags that maybe the reviews are fake if all of a products reviews are favorable. Customers anticipate to see some unfavorable reviews.
Source: Capterra
Reviews Are The 3rd Most Prominent Ranking Element For Google's Local 3 Pack
Review signals (amount, variety, and so on) account for 15.44% of Google's algorithm for local ranking.
Google My Business signals, like distance and keywords account for 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking factors go for the local 3 pack.
Source: Moz
Customer Reviews On Products Are Relied On Nearly 12 Times More Than The Makers' Descriptions
Word-of-mouth reviews are miles ahead of the makers' description. Individuals trust other individuals opinions before they ever trust what the maker says. The reason, manufacturers' descriptions are basically advertisements.
Source: Martech Zone
73% Of Consumers Believe Client Reviews Are More Vital Than Star And Number Scores
Online review statistics make it clear people aren't satisfied with scores alone.
Consumer reviews make the statistics appear more authentic which is what the potential clients are trying to find. Practically a third of consumers state written reviews are the only function that makes them think the sites' reviews are useful and relevant.
Source: Fan and Fuel
Positive Reviews Encourage 68% Of Customers To Use Local Businesses
Given that the large majority of consumers check out reviews, you'd want yours to be appealing to brand-new consumers? Keep them short, sweet and positive.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
95% Of Travelers Check Out Online Reviews Prior To Reserving Travel Related Services
Leisure and business travelers alike read reviews to form a viewpoint. Business travelers check out an average of 5 reviews vs. 6-7 for leisure travelers.
Source: Trust You
If They Were Asked, 77% Of Consumers Would Probably Give A Review
More than a 35% would leave a review to educate others about their client experience and 24% would likely direct their review to the business itself.
Over a 26% would be willing to give a review to assist other individuals with their choice making process.
Source: Podium
A One Star Boost In Rating Can Lead To A 5% To 9% Increase In Business Revenue
Businesses that treat consumers honorably typically succeed, review sites help make sure of that.
Source: Statuslabs
67% Of Customers Claim That Reviews Are A "Extremely Crucial" Factor When Picking A Service Provider
Reviews have a massive impact on their decision when clients have to select a service provider.
Source: DemandGenReport
83% Of All Younger Consumers Were Asked To Give A Review Recently
Of those asked, 80% of clients did post a review. In general, companies have actually asked 66% of all consumers to submit a review on their company.
Source: Brightlocal
74% Of Local Businesses Have At Least One Google Review
One review is far from enough to enhance your website's SERP ranking.
Taking a look at online ratings stats, we discovered that a business needs to have at least 40 reviews before clients "Award" it with a star.
Source: Brightlocal
70% Of Customers Prefer To Find Out About A Business Via Reviews And Articles, Instead Of Advertisements
Ads are all well and good, however it deserves trying a different approach also. Reviews are by far the best method to find the truth about a service or product.
Source: Statuslabs
70 Percent Of Consumers Need To Read At Least Four Reviews Before They Can Trust A Business
Four reviews may be too few. Most people check out much more reviews to get an idea of how the business is actually doing. Do not depend upon that statistic alone.
Source: Brightlocal
Software Reviews Influence Over 98% Of All Buyers
18 percent of software application purchasers consider reviews to be an important factor in the purchase procedure. Software reviews have no effect whatsoever on just 2% of consumers. Two thirds of them read more than 6 reviews to make up their mind and 14 percent of them read more than 20 reviews.
Source: Capterra
Just 6 Percent Of Customers Don't Trust Customer Reviews At All
According to client review statistics, a massive 19% of consumers constantly trust online reviews and never ever a make a purchase without checking out reviews.
Source: Statista
63.6% Of Consumers Check Out Google To Read Reviews Of A Business
Considering the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and third, leaving Facebook (23%) behind.
When it comes to trust, these online review statistics reveal the general popularity of a site can only go so far.
Source: Review Trackers