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Only 44% Of Local Businesses Have Accepted Their Google My Business Listing
That's 56% of your competitors that aren't making the most of their listing.
While business listings on the significant review platforms are totally free, a remarkably low number of businesses in fact utilize them.
Although we now understand why consumer reviews are so effective, most businesses apparently do not.
Source: LsaInsider
Software Reviews Impact Over 98 Percent Of All Purchasers
18% of software purchasers consider reviews to be an important factor in the purchase procedure. Software application reviews have no effect whatsoever on only 2% of consumers. Two-thirds of them read more than six reviews to make up their mind and 14% of them read more than 20 reviews.
Source: Capterra
Consumer Reviews On Products Are Trusted Nearly 12 Times More Than The Makers' Descriptions
Word-of-mouth reviews are miles ahead of the manufacturers' description. Individuals trust other peoples opinions before they ever trust what the producer states. The reason, makers' descriptions are basically ads.
Source: Martech Zone
53% Of Consumers Anticipate Companies To Answer Back Within A Week To Negative Reviews
Online review stats reveal that 63% of client reviews stay without a reply. That's too bad, because those businesses are losing customers that way.
Source: Review Trackers
89% Of Customers Read A Companies Responses To Reviews
Not only do a lot of clients check out the review replies, 30% of them highly value them. Nearly 96% read the replies to their own reviews.
Source: Brightlocal
88% Of Executives View Reputation Risk As A Leading Business Issue
Reputation management statistics indicate a business's reputation does not impact simply the consumers. Prospective employees likewise look at scores and take a look at reviews.
Source: Deloitte
The Average Review Length Has Actually Gotten 65% Much Shorter Since 2010
At the present time reviews are much shorter, simpler, and more straight to the point. The length of a review in 2019 is similar to that of a tweet.
Source: Review Trackers
Facebook Reviews Affect More Than 50 Percent Of Customers' Buying Decisions
Facebook is currently the most popular social media which can also affect our purchasing decisions.
According to social media reviews stats, Facebook impacts more than half of users' purchase choices.
Facebook reviews stats expose that 4 out of five users are most likely to trust a local business if it has positive reviews.
Source: RevLocal
Many Best Selling Products Have A Typical Rating Of 4.2 To 4.7
You can't make everybody happy, which is why perfect 5 star ratings are suspicious. That's why it is abnormal to get perfect 5 star rankings.
According to consumer rating stats, conversion rates begin to decrease as rankings rise above 4.7.
Source: Spiegel Research Center
Negative Reviews Can Boost Conversion By Up To 85 Percent
It sounds insane, but negative reviews can be a positive force for users to devote more time on your site. According to online review stats, people spend more than five times as long on a site when they check out negative reviews.
When there are a mix of negatives and positives, more than two-thirds of users trust reviews more. An overwhelming 95% suspect censorship or faked reviews if there aren't any negative ones.
Source: Reevoo
More Than Half Of Customers Won't Use An Organisation If It Has Less Than A 4 Star Ranking
This stat is one of many that highlight the value of online ratings. Now that news of customer fulfillment travels this quick, keeping your consumers pleased is more important than ever.
57% of consumers have searched for business with more than four stars in 2018, which is up from 48 percent in 2017.
11% looked only for companies with a best five star rating.
Source: Brightlocal
64% Of Americans Concur That User-generated Content (customer Reviews) Improved Their Shopping Experience In 2017
30 percent of consumers who check out customer reviews, agree that it increases their buying confidence.
Companies use the reviews to improve their products or services.
"We all need people who will give us feedback. That's how we improve." -Bill Gates
Source: Statista
63.6% Of Consumers Check Out Google To Check For Reviews Of A Business
Considering the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and third, leaving Facebook (23%) at the bottom of the list.
When it comes to trust, these online review statistics reveal the basic appeal of a site can just go so far.
Source: Review Trackers
90 Percent Of Users Require Less Than 10 Reviews To Form An Opinion About A Business
You know what individuals state about impressions, right?
Users get their first impression of your businesses through reviews. Typically through less than 10 of them.
If you don't have reviews on your website, think about asking your visitors to compose one.
Source: Martech Zone
67% Of Consumers Claim Reviews Are A "Very Important" Factor When Picking A Solution Provider
Reviews have an enormous impact on their decision when clients have to pick a solution provider.
Source: DemandGenReport
Positive Reviews Motivate 68 Percent Of Consumers To Use A Local Business
Because the large bulk of customers check out reviews, you would want yours to be appealing to brand-new consumers? Keep them short, positive and sweet.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
A Single Business Review Can Lift Its Conversions By 10%
Online review stats show user-generated content can do miracles in regards to conversions.
A single review can have an enormous influence on your business.
A hundred reviews can increase your conversion rates by as much as 37%. 2 hundred can provide an astonishing 44 percent boost.
Source: RevLocal
53% Of Americans Consider Product Reviews And Scores As The Most Crucial Part Of The Online Shopping Experience In 2018.
Today's consumers are wary and want the very best bang for their buck. It's not surprising that that they consider reading reviews as a huge part of the buying decision.
Source: Statista