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Software Application Reviews Influence Over 98% Of All Buyers
18% of software purchasers consider reviews to be an important factor in the purchase procedure. Software reviews have no impact whatsoever on just 2 percent of consumers. Two thirds of them read more than six reviews to decide and 14 percent of them read more than 20 reviews.
Source: Capterra
64 Percent Of Americans Agree That User-generated Content (consumer Reviews) Improved Their Shopping Experience In 2017
30 percent of customers who check out consumer reviews, agree that it increases their buying confidence.
Organizations use the reviews to enhance their products or services.
"We all need people who will give us feedback. That's how we improve." -Bill Gates
Source: Statista
74% Of Regional Businesses Have At A Minimum, One Google Review
One review is far from adequate to improve your website's SERP ranking.
Taking a look at online scores stats, we learnt that a company needs to have an average of 40 reviews before customers "Award" it with a star.
Source: Brightlocal
Reviews Are The Most Essential Part Of The Purchase Choice For Over 90% Of American Clients
24% of US buyers consider reviews as 'extremely influential'.
To illustrate the importance of online reviews and scores, did you know that 81% of consumers will pay more for a product with reviews and those exact same customers are likewise going to accept slower shipping times for such products.
Source: Turntonetworks
54% Of Americans Pay The Most Attention To The Typical Star Ranking Of A Local Organization
The star score is the first thing consumers see. Still, users take notice of other aspects too, like the quantity, recency, length, and belief of reviews. Each of these alone affects more than a 3rd of US consumers.
Source: Statista
89% Of Consumers Review A Businesses Reactions To Reviews
Not only do most shoppers read the review replies, 30% of them hold them in high regard. Practically 96% read the responses to their own reviews.
Source: Brightlocal
Fifty Percent Of All Millennial's "Constantly" Read Online Reviews For Companies
More youthful people know the worth of being informed. User-generated material has an indisputable effect on consumers.
They will recognize what they've been missing out on if businesses stop to think about the power of consumer reviews over millennials. Older individuals are various though, only 6% of individuals aged 55 or older read reviews.
Source: Brightlocal
Unfavorable Reviews Can Increase Conversion By Up To 85 Percent
It sounds crazy, however negative reviews can be a positive driver for users to devote more time on your website. According to online review statistics, people devote more than five times as long on a site when they check out negative reviews.
More than two thirds of users trust reviews more when there are a mix of negatives and positives. An overwhelming 95% suspect censorship or fabricated reviews if there aren't any negative ones.
Source: Reevoo
More Than Four Negative Reviews About A Company Or Service May Decrease Sales By 70%
One negative review suffices for 35 percent of a website's visitors to decide not to purchase. Three negative reviews can cost a business 59% fewer sales.
Naturally, they can be compensated by the large variety of positive reviews you get.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
88% Of Executives Regard Reputation Risk As A Top Business Problem
Reputation management stats suggest a business's reputation does not impact simply the consumers. Potential team members likewise take a look at scores and read reviews.
Source: Deloitte
30% Of Customers Feel Comfortable With A Company Which Reacts To Online Reviews
Keeping in touch with your customers establishes trust. Even something easy like reacting to their reviews and comments can make them feel valued.
As you may expect, clients who feel this way are going to spend more money with a company.
Source: Statuslabs
53 Percent Of Americans Consider Product Reviews And Rankings As The Most Important Part Of Online Shopping.
Today's shoppers are wary and desire the best bang for their dollar. It's no surprise that they consider checking out reviews as a big part of the purchasing decision.
Source: Statista