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USA Consumers View "Product Performance" To Be The Most Valuable Detail In Product Reviews
They focus on different elements of the shopping experience when people read reviews. But according to online review stats, 60% of them are most thinking about the product's performance.
Client satisfaction, product quality and quality in time are the next couple of factors to consider for more than 50% of US clients.
Source: Statista
54% Of Americans Pay The Most Attention To The Average Star Ranking Of A Local Organization
The star rating is the first thing customers see. Still, users take notice of other aspects as well, like the quantity, recency, length, and belief of reviews. Each of these alone influences more than a 3rd of USA customers.
Source: Statista
Reviews Are The Most Essential Part Of The Purchase Decision For Over 90% Of American Clients
24% of US consumers consider reviews as 'exceptionally influential'.
To illustrate the value of online reviews and scores, did you know that 81 percent of customers will pay more for an item with reviews and those very same consumers are likewise happy to accept slower shipping times for such products.
Source: Turntonetworks
Just 6 Percent Of Consumers Do Not Rely On Customer Reviews At All
According to consumer review stats, a massive 19% of customers always rely on online reviews and never a buy without checking out reviews first.
Source: Statista
Negative Reviews Can Improve Conversion By Up To 85 Percent
It sounds crazy, however negative reviews can be a positive driver for users to devote more time on your website. According to online review statistics, people spend more than 5 times as long on a site when they check out negative reviews.
More than two thirds of users trust reviews more when there are a mix of positives and negatives. If there aren't any unfavorable ones, an overwhelming 95 percent suspect censorship or fabricated reviews.
Source: Reevoo
Almost All Consumers, Who Utilize Online Reviews, Read Them Very Early In The Buying Process
Let's say you want to buy a new car and there are several models which fit your criteria. How do you select the very best one for you? Well, you read online reviews.
With the help of other people, you quickly select one that works for you. That's how favorable reviews convert customers into clients.
Source: Consumer Affairs
Reviews Are The 3rd Most Prominent Ranking Factor For Google's Local 3 Pack
Review signals (quantity, variety, etc.) represent 15.44% of Google's algorithm for local ranking.
Only Google My Business signals, like proximity and keywords account for 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking elements go for the local 3 pack.
Source: Moz
73% Of Consumers Believe Consumer Reviews Are More Important Than Star And Number Ratings
Online review stats make it clear individuals aren't satisfied with scores alone.
Client reviews make the statistics appear more authentic which is what the prospective customers are looking for. Almost a third of customers say written reviews are the only feature that makes them think the websites' reviews are appropriate and useful.
Source: Fan and Fuel
60 Percent Of Consumers Seek Advice From Blog And Social Media Reviews On Their Mobile Phones Before Shopping
In-store purchasing is influenced considerably by blogs and reviews on social networks. With males being twice as likely to be influenced than women.
Reviews and rating statistics reveal people value the opinion of peers more than any other content.
Source: Collective Bias
89% Of Customers Choose To Read Reviews Using Their Mobile Phones
Be it through an app or a mobile web browser, people prefer to read reviews on their cell phones.
Source: Statista
Consumer Reviews On Products Are Trusted Practically 12 Times More Than The Makers' Descriptions
Word-of-mouth reviews are miles ahead of the makers' description. People trust other individuals viewpoints before they ever trust what the maker states. The reason, makers' descriptions are essentially ads.
Source: Martech Zone