60 Percent Of Consumers Consult Blog And Social Media Reviews On Their Cell Phones Prior To Shopping

In-store purchasing is influenced substantially by blogs and reviews on social networks. With males being twice as likely to be influenced than ladies.

Reviews and ranking statistics reveal individuals value the viewpoint of peers more than any other material.

Source: Collective Bias

73 Percent Of Consumers Think Customer Reviews Are More Crucial Than Star And Number Scores

Online review stats make it clear individuals aren't pleased with ratings alone.

Written reviews make the statistics appear more genuine which is what the potential customers are trying to find. Almost a 3rd of consumers say written reviews are the only feature that makes them believe the websites' reviews are relevant and useful.

Source: Fan and Fuel

Only 6 Percent Of Customers Do Not Rely On Client Reviews At All

According to consumer review stats, a tremendous 19 percent of consumers always rely on online reviews and never a make a purchase without checking out reviews first.

Source: Statista

Just 44 Percent Of Local Companies Have Accepted Their Google My Business Listing

That's 56% of your competitors that aren't making the most of their listing.

While business listings on the major review platforms are totally free, a surprisingly low number of businesses actually utilize them.

Although we now understand why client reviews are so powerful, many businesses obviously don't.

Source: LsaInsider

89% Of Clients Browse A Companies Replies To Reviews

Not only do many clients check out the review replies, 30% of them hold them in high regard. Practically 96% read the responses to their own reviews.

Source: Brightlocal

Favorable Reviews Motivate 68% Of Customers To Choose A Local Business

Given that the huge bulk of consumers check out reviews, you would want yours to be appealing to brand-new clients, right? Keep them short, sweet and positive.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

15 Percent Of Customers Do Not Trust Businesses With No Online Reviews

No trust suggests no interactions. 15% of possible customers will not even consider doing business with a business they can't discover opinions about.

Source: Statuslabs

Online Reviews Affect 67.7% Of Consumer Buying Decisions

More than two-thirds of consumers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.

Source: Moz

More Than Half Of Customers Aged 25 To 34 Published Reviews

According to Statista, the younger generations are unsurprisingly the more vocal ones.

Source: Statista

95% Of Unhappy Customers Will Return To A Company If A Business Makes An Effort To Solve Issues Rapidly And Effectively

Customers do not anticipate you to be perfect. They do anticipate you to take care of things when they go wrong. If there's nothing else a business can do to resolve an issue, a simple coupon can say "We are sorry" in a more enticing way.

Source: SocialMediaToday

61% Of Local Businesses Have A Typical Rating Of 4 Or 5 Stars

Generally two thirds of companies have exceptional and awesome scores. Just 5% of companies have a rating listed below 3 stars.

Source: Brightlocal

74 Percent Of Local Businesses Have At Least One Google Review

One review is far from enough to improve your website's SERP ranking.

Taking a look at online scores statistics, we learnt that a company needs to have at least 40 reviews before buyers "Award" it with a star.

Source: Brightlocal

Users Checking Out Reviews On A Mobile Device Are 127% More Likely To Purchase Than Desktop Users

Mobile users prefer to get things done much faster. Buying decisions are made rapidly.

Online reviews are undoubtedly convincing, yet online marketers haven't necessarily come to appreciate the power of them.

Source: Martech Zone

54% Of Americans Pay The Most Attention To The Typical Star Rating Of A Local Organization

The star rating is the first thing customers see. Still, users pay attention to other factors too, like the quantity, recency, length, and sentiment of reviews. Each of these alone influences more than a third of US consumers.

Source: Statista

91% Of Companies Think The Company's Star Rating Can Determine Whether They Win Or Lose A Prospective Employee

The 86% of companies question the integrity of online reviews. Nonetheless, they understand the enormous effect user rankings have on their business. Unfavorable consumer or staff member reviews can influence 90% of job seekers.

Source: Career Arc

67% Of Customers Report Reviews Are A "Extremely Crucial" Factor When Selecting A Solution Provider

When clients have to choose a service provider, reviews have a massive influence on their decision.

Source: DemandGenReport