Reviews Shared On Twitter Can Improve Revenues By 6.46%

Online review stats show that reviews shared on Twitter, do more to increase sales than those on any other social media platform.

Source: Yotpo

If It Has Unfavorable Reviews As Well, 52% Of Customers Trust A Product More

We already touched upon the negative and positive reviews and their result on customers. Nevertheless, all products have their faults, if all of a products reviews are positive, it raises red flags that maybe the reviews are phony. Customers anticipate to see some negative reviews.

Source: Capterra

88% Of Americans Stated That Product Reviews Were The Most Influential Factor When Buying Home Electronic Devices

Statistics reveal that reviews were more helpful than TV advertisements at 37%, social media at 23% and display ads at 49%.

Source: Statista

Negative Reviews Can Improve Conversion By As Much As 85 Percent

It sounds insane, however negative reviews can be a positive factor for users to spend more time on your site. According to online review stats, individuals spend more than five times as long on a website when they read negative reviews.

More than two-thirds of users trust reviews more when there are a mix of positives and negatives. If there aren't any negative ones, a frustrating 95 percent suspect censorship or fabricated reviews.

Source: Reevoo

Just 44 Percent Of Local Companies Have Claimed Their Google My Business Listing

That's 56 percent of your competition that aren't making the most of their listing.

While business listings on the major review platforms are free, a surprisingly low number of companies really use them.

Although we now understand why consumer reviews are so powerful, most businesses obviously do not.

Source: LsaInsider

64% Of Americans Agree That User-generated Content (consumer Reviews) Enhanced Their Shopping Experience In 2017

30 percent of customers who check out consumer reviews, concur that it increases their buying confidence.

Organizations use the reviews to enhance their products or services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

More Than Half Of People Aged 25-34 Gave Reviews

According to Statista, the younger generations are unsurprisingly the more vocal ones.

Source: Statista

Almost All Customers, Who Utilize Online Reviews, Read Them Early On In The Purchasing Process

Let's say you want to buy a brand-new car and there are a number of models which fit your requirements. How do you choose the best one for you? Well, you read the reviews.

With the help of other people, you quickly pick one that works for you. That's how positive reviews transform customers into customers.

Source: Consumer Affairs

73% Of Customers Think Customer Reviews Are More Crucial Than Star And Number Scores

Online review data make it clear individuals aren't satisfied with ratings alone.

Consumer reviews make the statistics appear more genuine which is what the would-be customers are searching for. Almost a 3rd of customers state composed reviews are the only feature that makes them believe the websites' reviews are relevant and useful.

Source: Fan and Fuel

90 Percent Of Consumers Require Less Than 10 Reviews To Form An Opinion About A Business

You know what people say about first impressions, right?

Users get their impression of your businesses through reviews. Generally through less than 10 of them.

Think about asking your visitors to compose one if you don't have reviews on your website.

Source: Martech Zone

Many Best Selling Items Have A Typical Rating Of 4.2 To 4.7

You can't make everybody happy, which is why perfect 5 star scores are suspicious. That's why it is unnatural to get perfect 5 star scores.

According to consumer rating stats, conversion rates begin to reduce as scores rise above 4.7.

Source: Spiegel Research Center

The Majority Of Local Businesses Have An Average Of 39 Google Reviews

Individuals like to share their experience after they have visited a vendor. Online review trends reveal individuals prefer to comment if they had a positive experience, rather than a unfavorable or average one.

Source: Brightlocal

86% Of Customers Would Think About Composing A Review For A Business

Your clients are your most valuable resource, and it's not just because of the money they spend at your business. If you give them a great experience, they will be willing to share it.

Source: Brightlocal