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64% Of Americans Agree That User-generated Content (customer Reviews) Improved Their Shopping Experience In 2017
30 percent of customers who read customer reviews, agree that it increases their purchasing confidence.
Organizations utilize the reviews to improve their services and products.
"We all need people who will give us feedback. That's how we improve." -Bill Gates
Source: Statista
67% Of Consumers Say Reviews Are A "Extremely Important" Factor When Choosing A Solution Provider
When clients need to choose a solution provider, reviews have a massive influence on their decision.
Source: DemandGenReport
95 Percent Of Travelers Check Out Online Reviews Prior To Reserving Travel Related Services
Leisure and business travelers alike check out reviews to form a viewpoint. Business travelers check out approximately 5 reviews vs. 6-7 for leisure tourists. 59percent of all tourists report that they check out reviews 'constantly' or 'really often'.
Source: Trust You
53% Of Americans Consider Product Reviews And Scores As The Most Important Part Of The Online Shopping Experience In 2018.
Today's shoppers are wary and desire the best bang for their buck. It's no wonder that they consider checking out reviews as a big part of the buying decision.
Source: Statista
More Than 4 Negative Reviews About A Company Or Product May Decrease Sales By 70%
One negative review suffices for 35% of a site's visitors to choose not to buy. Three negative reviews can cost a business 59% fewer sales.
Obviously, they can be compensated by the large number of positive reviews you get.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
49 Percent Of Consumers Consider The Quantity Of Online Reviews As An Essential Factor In Their Buying Decision
Customers value not only the quality or nature of the reviews, however they consider their number and recency too.
The share of consumers, who pay attention to the number of reviews is currently at 46%.
Source: Brightlocal
Negative Reviews Can Improve Conversion By As Much As 85%
It sounds crazy, but negative reviews can be a positive factor for users to devote more time on your site. According to online review stats, people devote more than five times as long on a website when they check out negative reviews.
More than two thirds of users trust reviews more when there are a mix of positives and negatives. An overwhelming 95 percent suspect censorship or faked reviews if there aren't any unfavorable ones.
Source: Reevoo
91% Of Companies Believe The Company's Star Rating Can Determine Whether They Win Or Lose A Prospective Employee
The 86% of businesses doubt the integrity of online reviews. Nonetheless, they recognize the huge effect user rankings have on their business. Undesirable customer or staff member reviews can affect 90% of job seekers.
Source: Career Arc
A One Star Increase In Ranking Can Cause A 5% To 9% Increase In Business Earnings
Businesses that treat customers honorably typically succeed, review sites help make sure of that.
Source: Statuslabs
60% Of Consumers Check Out Blog And Social Media Network Reviews On Their Cell Phones Before Shopping
In-store shopping is influenced significantly by blogs and reviews on social networks. With men being two times as likely to be influenced than women.
Reviews and score statistics reveal people value the opinion of peers more than any other content.
Source: Collective Bias
Reviews Are The Third Most Influential Ranking Element For Google's Local 3 Pack
Review signals (amount, variety, etc.) represent 15.44% of Google's algorithm for local ranking.
Google My Business signals, like proximity and keywords account for 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking factors go for the local 3 pack.
Source: Moz