Positive Reviews Motivate 68 Percent Of Consumers To Use A Local Business

Because the large majority of consumers check out reviews, you'd want yours to be appealing to brand-new customers? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

60% Of Customers Consult Blog And Social Media Network Reviews On Their Cell Phones Before Shopping

In-store purchasing is affected substantially by blogs and reviews on social media. With men being two times as likely to be influenced than women.

Reviews and rating stats show individuals value the viewpoint of peers more than any other material.

Source: Collective Bias

72% Of Customers Won't Take Action Before They Check Out Some Reviews

Irrespective of how tempting your marketing is, you still require customer reviews. There's no skirting around it. Consumers are still happy to hear you out, but they rely on other people more.

Source: My Testimonial Engine

54% Of Americans Pay The Most Attention To The Typical Star Ranking Of A Local Organization

The star rating is the first thing consumers see. Still, users pay attention to other aspects also, like the amount, recency, length, and belief of reviews. Each of these alone influences more than a third of American consumers.

Source: Statista

Online Item Reviews About An Item Can Improve Its Conversion Rate By An Unprecedented 270%

User review statistics show the purchase probability for a product with 5 reviews is 270% higher than the exact same item without reviews.

Source: Spiegel Research Center

If A Company Handles Problems Rapidly And Effectively, 95% Of Unhappy Clients Will Go Back To A Business

Consumers do not expect you to be perfect. When things go wrong, they do anticipate you to deal with things. If there is nothing else a company can do to fix a problem, a simple coupon can say "We are sorry" in a more appealing way.

Source: SocialMediaToday

A One Star Increase In Rating Can Cause A 5% To 9% Increase In Business Profits

Businesses that treat customers well typically succeed, review websites help make sure of that.

Source: Statuslabs

Just 44% Of Local Businesses Have Claimed Their Google My Business Listing

That's 56 percent of your competition that aren't making the most of their listing.

While business listings on the significant review platforms are free, a remarkably low number of companies really use them.

Although we now understand why customer reviews are so effective, many businesses apparently don't.

Source: LsaInsider

Reviews Are The Most Essential Part Of The Purchase Decision For Over 90% Of USA Customers

24% of US consumers consider reviews as 'very influential'.

To illustrate the value of online reviews and scores, did you know that 81 percent of consumers will pay more for a product with reviews and those exact same customers are likewise ready to accept slower shipping times for such products.

Source: Turntonetworks

The Majority Of Local Businesses Have Approximately 39 Google Reviews

People like to share their experience after they've gone to a vendor. Online review trends show people choose to comment if they had a positive experience, instead of a unfavorable or average one.

Source: Brightlocal

30% Of Customers Feel Positive About A Business Which Reacts To Online Reviews

Keeping in touch with your consumers establishes trust. Even something like responding to their remarks and reviews can make them feel valued.

As you may anticipate, clients who feel this way are going to spend more cash with a business.

Source: Statuslabs

63.6% Of Consumers Check Out Google To Look For Reviews Of A Business

Thinking about the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and third, leaving Facebook (23%) last.

These online review statistics reveal the general appeal of a website can just go so far when it concerns trust.

Source: Review Trackers

98% Of Yelp's Browsers Bought From A Business They Discovered On The Site

Generally, 142 million consumers go to Yelp on a monthly basis. If you haven't claimed your totally free Yelp business page, this is as great a time as any.

Source: RevLocal

86 Percent Of Consumers Would Think About Composing A Review For A Business

Your clients are your most valuable resource, and it's not only because of the cash they spend at your business. If you give them an excellent experience, they will want to share it.

Source: Brightlocal

Unfavorable Reviews Can Boost Conversion By As Much As 85%

It sounds insane, but negative reviews can be a positive factor for users to devote more time on your website. According to online review data, people spend more than five times as long on a website when they check out negative reviews.

When there are a mix of positives and negatives, more than two thirds of users trust reviews more. An overwhelming 95 percent suspect censorship or faked reviews if there aren't any negative ones.

Source: Reevoo

Google Represents 57.5% Of All Reviews Around The Globe

Google remains in the lead here, followed by Facebook as a remote second.

These are the online reviews distribution rankings:

Google at 57.5%, Facebook with 19%, TripAdvisor with 8.4%, Yelp with 6.6% and Others with 8.6%.

Source: Review Trackers

Online Reviews Affect 67.7% Of Consumer Buying Decisions

More than two-thirds of buyers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.

Source: Moz