Majority Of Consumers Will Not Utilize An Organisation If It Has Less Than A 4 Star Rating

This stat is one of lots of that highlight the importance of online rankings. Now that news of client complete satisfaction travels this quick, keeping your customers happy is more vital than ever.

57% of consumers have actually looked for business with more than 4 stars in 2018, which is up from 48 percent in 2017.

11 percent looked only for services with an ideal five star ranking.

Source: Brightlocal

90% Of Site Visitors Require Less Than 10 Reviews To Form A Viewpoint About A Business

You know what people say about very first impressions?

Users get their first impression of your businesses through reviews. Generally through less than 10 of them.

Consider asking your visitors to write one if you don't have reviews on your site.

Source: Martech Zone

Consumer Reviews On Items Are Trusted Practically 12 Times More Than The Makers' Descriptions

Word-of-mouth reviews are miles ahead of the manufacturers' description. People trust other individuals opinions before they ever trust what the producer states. The reason, manufacturers' descriptions are essentially advertisements.

Source: Martech Zone

71% Of Millennials Browse Consumer Reviews Of Professional Services

Over half of all individuals in need of a professional service rely on online reviews.

According to online reviews stats, 59% utilized online reviews to select a legal representative or a physician.

Young people (age 18-35) are much more likely to hire an expert based on online reviews. Just 19% of millennials will consider working with an attorney without any.

Source: Thomson Reuters

70% Of Customers Choose To Learn About A Business Through Reviews And Posts, Rather Than Advertisements

Advertisements are all well and good, however it deserves attempting a different approach too. Reviews are by far the very best method to discover the truth about a service or product.

Source: Statuslabs

74% Of Local Companies Have At A Minimum, 1 Google Review

One review is far from enough to improve your website's SERP ranking.

Taking a look at online scores stats, we found out that a business needs to have at least 40 reviews before buyers "Award" it with a star.

Source: Brightlocal

91% Of Companies Believe The Company's Star Rating Can Determine Whether They Win Or Lose A Possible Employee

The 86% of companies question the integrity of online reviews. However, they understand the huge effect user rankings have on their business. Unfavorable customer or employee reviews can influence 90% of job seekers.

Source: Career Arc

If It Has Negative Reviews As Well, 52% Of Consumers Trust An Item More

We already touched upon the positive and negative reviews and their impact on customers. Nevertheless, all products have their faults, if all of a products reviews are positive, it raises warnings that maybe the reviews are fake. Customers expect to see some negative reviews.

Source: Capterra

Negative Reviews Can Increase Conversion By Up To 85 Percent

It sounds crazy, however negative reviews can be a positive force for users to spend more time on your website. According to online review data, individuals devote more than 5 times as long on a website when they check out negative reviews.

When there are a mix of negatives and positives, more than two thirds of users trust reviews more. A frustrating 95% suspect censorship or faked reviews if there aren't any negative ones.

Source: Reevoo

More Than 4 Negative Reviews About A Company Or Service May Decrease Sales By 70%

One negative review suffices for 35 percent of a site's visitors to decide not to buy. Three negative reviews can cost a business 59 percent less sales.

Of course, they can be compensated by the sheer variety of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

83% Of All Young Clients Were Asked To Post A Review Recently

Of those invited, 80% of consumers did give a review. In general, companies have asked 66% of all consumers to give a review on their business.

Source: Brightlocal

Favorable Reviews Motivate 68 Percent Of Consumers To Use Local Businesses

Considering that the vast bulk of consumers check out reviews, you'd want yours to be appealing to brand-new customers? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

15 Percent Of Consumers Do Not Trust Businesses Without Having Online Reviews

No trust indicates no interactions. 15 percent of possible consumers will not even consider doing business with a company they can't discover viewpoints about.

Source: Statuslabs