Negative Reviews Can Improve Conversion By As Much As 85%

It sounds insane, but negative reviews can be a positive driver for users to devote more time on your site. According to online review statistics, individuals spend more than 5 times as long on a website when they read negative reviews.

More than two-thirds of users trust reviews more when there are a mix of positives and negatives. A frustrating 95% suspect censorship or fabricated reviews if there aren't any unfavorable ones.

Source: Reevoo

88% Of Executives Regard Reputation Risk As A Top Business Concern

Reputation management statistics show a company's reputation does not affect just the clients. Potential team members likewise look at ratings and read reviews.

Source: Deloitte

Buyers Checking Out Reviews On A Mobile Device Are 127 Percent Most Likely To Make A Purchase Than Desktop Users

Mobile users choose to get things done much faster. For that reason, purchasing decisions are made quickly.

Online reviews are clearly convincing, yet marketers haven't necessarily come to value the power of them.

Source: Martech Zone

More Than 4 Negative Reviews About A Business Or Product May Reduce Sales By 70 Percent

One negative review is enough for 35 percent of a website's visitors to decide not to purchase. 3 negative reviews can cost a business 59% less sales.

Obviously, they can be compensated by the large number of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

The Typical Review Word Count Has Actually Become 65% Shorter Since 2010

Recently reviews are much shorter, easier, and more straight to the point. The word count of a review in 2019 is typical to that of tweet on twitter.

Source: Review Trackers

89% Of Buyers Choose To Read Reviews Using Their Mobile Devices

Be it by means of an app or a mobile browser, clients prefer to read reviews on their smart phones.

Source: Statista

77% Of Users Do Not Trust Reviews That Are Older Than Three Months

Customers don't care how good your product or service was in the past. Since they are fresh and relevant, is part of why online reviews matter.

Customers understand businesses lose their touch all the time, which is why most of them regard older reviews irrelevant.

It is for this reason that companies need to be constantly requesting reviews.

Source: Statuslabs

88% Of Americans Claimed That Product Reviews Were The Most Prominent Factor When Purchasing Home Electronic Devices

Statistics reveal that reviews were more beneficial than Television ads at 37%, social media at 23% and display ads at 49%.

Source: Statista

67% Of Consumers Say Reviews Are A "Very Crucial" Factor When Selecting A Solution Provider

Reviews have a massive effect on their decision when consumers have to select a solution provider.

Source: DemandGenReport

Reviews Published On Twitter Can Increase Sales By 6.46 Percent

Online review statistics show that reviews shared on Twitter, do more to grow sales than those on any other social media platform.

Source: Yotpo

53% Of Consumers Anticipate Businesses To Respond Within A Week To Negative Reviews

Online review stats prove that 63% of consumer reviews stay without a response. That's too bad, because those companies are losing clients that way.

Source: Review Trackers

91% Of Companies Believe The Company's Star Rating Can Determine Whether They Win Or Lose A Potential Employee

The 86% of companies doubt the integrity of online reviews. However, they recognize the huge effect user rankings have on their business. Undesirable customer or employee reviews can affect 90% of job seekers.

Source: Career Arc

A Lot Of Popular Items Have A Typical Rating Of 4.2 To 4.7

You can't make everyone pleased, which is why perfect 5 star rankings are suspicious. Someone always has a bit of a gripe. That's why it is unnatural to get perfect 5 star ratings. In some cases a lower score in fact helps your overall rating.

According to consumer rating stats, conversion rates begin to reduce as scores rise above 4.7.

Source: Spiegel Research Center

Consumer Reviews On Products Are Relied On Practically 12 Times More Than The Makers' Descriptions

Word-of-mouth reviews are miles ahead of the producers' description. Individuals trust other peoples viewpoints before they ever trust what the producer says. The reason, producers' descriptions are basically ads.

Source: Martech Zone