63.6 Percent Of Customers Visit Google To Look For Reviews Of A Business

Considering the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and third, leaving Facebook (23%) at the bottom of the list.

When it comes to trust, these online review stats reveal the general appeal of a site can only go so far.

Source: Review Trackers

95 Percent Of Travelers Check Out Online Reviews Prior To Reserving Travel Services

Leisure and business tourists alike check out reviews to form an opinion. Business travelers read an average of 5 reviews vs. 6-7 for leisure tourists. 59percent of all travelers report that they read reviews 'always' or 'really frequently'.

Source: Trust You

54% Of Americans Pay The Most Attention To The Typical Star Rating Of A Local Business

The star score is the first thing customers see. Still, users pay attention to other aspects too, like the quantity, recency, length, and belief of reviews. Each of these alone affects more than a 3rd of US customers.

Source: Statista

Many Best-selling Items Have An Average Ranking Of 4.2 To 4.7

You can't make everybody pleased, which is why perfect 5 star rankings are suspicious. Somebody always has a little bit of a gripe. That's why it is abnormal to get perfect 5 star ratings. In some cases a lower ranking really helps your overall score.

According to consumer rating statistics, conversion rates start to reduce as ratings rise above 4.7.

Source: Spiegel Research Center

If They Were Asked, 77% Of Consumers Would Probably Give A Review

More than a 35% would submit a review to educate others about their consumer experience and 24% would likely direct their review to the company itself.

Over a 26% would want to submit a review to assist other people with their choice making process.

Source: Podium

61% Of Regional Businesses Have An Average Score Of 4 Or 5 Stars

Overall two thirds of businesses have excellent and good scores. Just 5% of companies have a score below three stars.

Source: Brightlocal

53% Of Americans Consider Item Reviews And Rankings As The Most Essential Part Of The Online Shopping Experience In 2018.

Today's consumers are wary and desire the very best bang for their buck. It's not surprising that that they consider checking out reviews as a huge part of the buying decision.

Source: Statista

91% Of Businesses Think The Company's Star Rating Can Determine Whether They Win Or Lose A Potential Team Member

The 86% of companies doubt the integrity of online reviews. Nonetheless, they recognize the massive impact user scores have on their business. Unfavorable client or staff member reviews can affect 90% of job seekers.

Source: Career Arc

88% Of Executives Consider Reputation Risk As A Top Business Problem

Reputation management stats show a business's reputation doesn't impact just the customers. Prospective team members also take a look at scores and take a look at reviews.

Source: Deloitte

70% Of Consumers Choose To Find Out About A Business By Means Of Reviews And Posts, Instead Of Advertisements

Ads are all well and good, but it deserves attempting a different approach also. Reviews are without a doubt the very best method to discover the truth about a product or service.

Source: Statuslabs

Almost All Consumers, Who Use Online Reviews, Read Them Very Early In The Buying Process

Let's say you want to purchase a new vehicle and there are numerous models which fit your requirements. How do you pick the best one for you? Well, you read the reviews.

With the help of other customers, you manage to select a model that works for you. That's how positive reviews convert customers into clients.

Source: Consumer Affairs

Reviews Shared On Twitter Can Grow Revenues By 6.46 Percent

Online review statistics show that reviews shared on Twitter, do more to boost sales than those on any other social media platform.

Source: Yotpo

Online Reviews Affect 67.7% Of Customer Buying Decisions

More than two thirds of customers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.

Source: Moz

67% Of Customers Suggest Reviews Are A "Very Important" Factor When Selecting A Service Provider

Reviews have a massive impact on their decision when customers have to pick a service provider.

Source: DemandGenReport

United States Consumers View "Product Performance" To Be The Most Valuable Information In Product Reviews

When people read reviews, they concentrate on various aspects of the shopping experience. However according to online review stats, 60% of them are most interested in the product's performance.

Customer satisfaction, product quality and quality with time are the next few considerations for more than 50% of USA consumers.

Source: Statista

70 Percent Of Consumers Need To Read At Least Four Reviews Before They Can Rely On A Business

4 reviews may be too few. The majority of people read a lot more reviews to get an idea of how the business is in fact doing. Do not depend upon that fact alone.

Source: Brightlocal

74% Of Local Businesses Have At Least One Google Review

A single review is far from adequate to improve your website's SERP ranking.

Taking a look at online rankings data, we found out that a company needs to have an average of 40 reviews before people "Award" it with a star.

Source: Brightlocal