Almost All Customers, Who Utilize Online Reviews, Read Them Early On In The Buying Process

Let's say you want to buy a brand-new car and there are a number of models which fit your criteria. How do you select the very best one for you? Well, you read reviews.

With the help of other people, you quickly select one that works for you. That's how favorable reviews transform consumers into consumers.

Source: Consumer Affairs

77% Of Clients Do Not Rely On Reviews That Are Older Than Three Months

Consumers don't care how excellent your product or service was in the past. Since they are relevant and fresh, is part of why online reviews matter.

Customers know businesses lose their touch all the time, which is why most of them consider older reviews irrelevant.

It is for this reason that companies ought to be continuously asking for reviews.

Source: Statuslabs

A One Star Increase In Rating Can Lead To A 5% To 9% Increase In Business Income

Businesses that treat customers fairly typically prosper, review websites help make certain of that.

Source: Statuslabs

95% Of Unhappy Clients Will Go Back To A Business If A Business Takes Care Of Problems Rapidly And Effectively

Consumers don't anticipate you to be perfect. They do expect you to remedy things when they go wrong. If there's absolutely nothing else a business can do to resolve an issue, a simple coupon can say "We're sorry" in a more enticing way.

Source: SocialMediaToday

Online Product Reviews About A Product Can Amplify Its Conversion Rate By More Than 270%

User review stats reveal the purchase likelihood for a product with five reviews is 270 percent higher than the very same product without reviews.

Source: Spiegel Research Center

71% Of Millennials Browse Customer Reviews Of Professional Services

Majority of all people in need of an expert service rely on online reviews.

According to online reviews statistics, 59% utilized online reviews to choose a physician or a lawyer.

Younger people (age 18-35) are a lot more likely to work with a professional based upon online reviews. Only 19% of millennials will think about hiring a legal representative without any.

Source: Thomson Reuters

If It Has Negative Reviews As Well, 52% Of Customers Trust An Item More

We already discussed the positive and negative reviews and their impact on consumers. Nevertheless, all products have their faults, it raises red flags that perhaps the reviews are phony if all of a products reviews are favorable. People expect to see some unfavorable reviews.

Source: Capterra

98% Of Yelp's Website Visitors Purchased From A Business They Found On The Website

Usually, 142 million consumers check out Yelp each month. This is as great a time as any if you have not claimed your totally free Yelp business page.

Source: RevLocal

More Than 4 Negative Reviews About A Business Or Service May Decrease Sales By 70 Percent

One negative review suffices for 35 percent of a website's visitors to choose not to purchase. 3 negative reviews can cost a business 59 percent fewer sales.

Naturally, they can be compensated by the sheer variety of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

The Typical Review Word Count Has Gotten 65% Much Shorter Since 2010

Now a days reviews are much shorter, simpler, and more straight to the point. The word count of a review in 2019 is typical to that of tweet on twitter.

Source: Review Trackers

89% Of Customers Prefer To Read Reviews On Their Smart Devices

Be it via an app or a mobile browser, customers prefer to read reviews on their cell phones.

Source: Statista