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Almost All Consumers, Who Use Online Reviews, Read Them Very Early In The Buying Process
Let's say you wish to buy a new automobile and there are several models which fit your requirements. How do you pick the very best one for you? Well, you read reviews.
With the help of other customers, you quickly decide on a model that works for you. That's how favorable reviews transform consumers into customers.
Source: Consumer Affairs
49% Of Consumers Consider The Quantity Of Online Reviews As An Important Consideration Of Their Buying Decision
Consumers value not only the quality or nature of the reviews, but they consider their quantity and recency also.
The share of customers, who pay attention to the variety of reviews is currently at 46%.
Source: Brightlocal
61% Of Regional Businesses Have A Typical Rating Of 4 Or 5 Stars
Typically two-thirds of businesses have outstanding and awesome rankings. Only 5% of companies have a ranking below three stars.
Source: Brightlocal
Online Item Reviews About An Item Can Increase Its Conversion Rate By A Staggering 270 Percent
User review stats show the purchase likelihood for a product with five reviews is 270 percent higher than the very same product without reviews.
Source: Spiegel Research Center
If It Has Unfavorable Reviews As Well, 52% Of Customers Trust A Product More
We already touched upon the negative and positive reviews and their impact on customers. However, all products have their faults, it raises red flags that maybe the reviews are fake if all of a products reviews are favorable. Customers expect to see some unfavorable reviews.
Source: Capterra
71% Of Millennials Browse Customer Reviews Of Professional Services
More than half of all people in need of an expert service rely on online reviews.
According to online reviews stats, 59% used online reviews to pick a legal representative or a medical professional.
Younger people (age 18-35) are much more likely to work with a professional based upon online reviews. Just 19% of millennials will consider employing an attorney without any.
Source: Thomson Reuters
73% Of Consumers Believe Written Reviews Are More Important Than Star And Number Rankings
Online review data make it clear people aren't satisfied with scores alone.
Customer reviews make the stats appear more genuine which is what the potential customers are looking for. Practically a 3rd of consumers state composed reviews are the only feature that makes them think the sites' reviews are appropriate and useful.
Source: Fan and Fuel
A Solitary Business Review Can Lift Its Conversions By 10%
Online review stats reveal user-generated material can do miracles in terms of conversions.
A single review can have a massive impact on your business.
A hundred reviews can boost your conversion rates by as much as 37 percent. Two hundred can offer an astonishing 44% increase.
Source: RevLocal
30% Of Consumers Feel Comfortable With A Company Which Answers Online Reviews
Keeping in touch with your customers develops trust. Even something easy like responding to their reviews and remarks can make them feel appreciated.
As you might expect, customers who feel this way are happy to invest more cash with a company.
Source: Statuslabs
Online Reviews Impact 67.7% Of Consumer Purchasing Decisions
More than two thirds of customers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.
Source: Moz
Most Local Companies Have An Average Of 39 Google Reviews
Individuals like to share their experience after they have gone to a vendor. Online review trends reveal individuals prefer to comment if they had a favorable experience, rather than a negative or mediocre one.
Source: Brightlocal